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What is OpenWeb?

OpenWeb, previously known as Spot.IM, empowers you to cultivate your community effectively. The engagement of your most active users is crucial for your business growth. Our comprehensive Community Platform enables you to categorize, monetize, and nurture your primary audience. By engaging users and enhancing traffic flow, you naturally increase pageviews. You can leverage advertising to generate revenue from areas rich in user-generated content. Transition from traditional comments to our innovative "Conversation" feature. This Conversation is enhanced with real-time capabilities and supports various media formats and emojis, all while being optimized for SEO. Increased user engagement yields valuable data insights. We assist you in monetizing your communities through tools like sentiment analysis and custom audience segmentation. Moreover, we minimize the need for manual moderation by ensuring safe, high-quality conversations. Our advanced machine-learning moderation technology effectively filters out spam and inappropriate comments, integrating smoothly with top-tier security solutions. It's important to recognize your core audience and facilitate their communication with fellow contributors, fostering a vibrant and interactive community. Ultimately, our platform not only enhances user interaction but also drives sustainable revenue growth for your business.

What is Amazon Unified Ad Marketplace (UAM)?

Boost your revenue potential with an uncomplicated server-to-server header bidding integration that grants access to unique demand from Amazon and various other buyers. This method merges exclusive product advertisements from Amazon with additional buyer interest, guaranteeing equal and transparent competition among all bidders. With a single integration, you can effortlessly connect to a broad spectrum of buyers, allowing for the automatic creation of ad server line items with just a few clicks. The process of tapping into varied demand is simplified through a unified click-through agreement, which aggregates all earnings into one payment received within a rapid 60-day timeframe. By enabling advertisements from both Amazon and other sources, latency is significantly minimized due to a single ad request to our server. The Unified Ad Marketplace functions as an invitation-only platform, specifically designed for web publishers who either manage their website directly or possess exclusive rights, leveraging Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad serving solution. Our network of buyers on UAM includes reputable partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with ongoing plans to incorporate new demand partners to keep our offerings fresh and expanding. This initiative not only empowers publishers to maximize their monetization strategies but also ensures they are leveraging the most advanced bidding technologies available to them. By adopting this innovative approach, publishers can stay ahead in a competitive market while optimizing their advertising efforts.

Media

Media

Integrations Supported

Amazon Ads
Google Ad Manager
Magnite
Microsoft Monetize
Okta
OpenX
PubMatic
Sharethrough
Sovrn
WordPress
Zephr

Integrations Supported

Amazon Ads
Google Ad Manager
Magnite
Microsoft Monetize
Okta
OpenX
PubMatic
Sharethrough
Sovrn
WordPress
Zephr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenWeb

Date Founded

2012

Company Location

United States

Company Website

openweb.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

aps.amazon.com/aps/unified-ad-marketplace/

Categories and Features

Community

Content Management
Content Moderation
Discussions / Forums
Event Management
Group Management
Ideation / Crowdsourcing
Member Directory
Membership Management
Social Media Management
Website Management
White Label

Content Moderation

Artificial Intelligence
Audio Moderation
Brand Moderation
Comment Moderation
Customizable Filters
Image Moderation
Moderation by Humans
Reporting / Analytics
Social Media Moderation
User-Generated Content (UGC) Moderation
Video Moderation

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