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What is Operative.One?

Are you struggling to optimize yield across different channels, create effective inventory and pricing strategies, and improve your tracking and billing systems? These components are critical for the success of any advertising business. Acknowledging this demand, Operative has developed the Operative Digital Platform, specifically designed to integrate with your existing operations while steering you toward your future goals. While the idea of transitioning may seem overwhelming, Operative ensures you can be fully functional in just 8 weeks, thanks to our dedicated automation tools for migration and a dependable, scalable implementation process. There’s no need to postpone evaluating your post-DSM environment; you can move to your new platform ahead of the deadline, which will facilitate reporting and optimize processes throughout your organization. Operative has a proven track record of assisting clients in achieving substantial returns on investment by leveraging the Operative.One® platform to efficiently manage their digital advertising operations, ensuring that your business is prepared for both current and future challenges. By opting for Operative, you not only enhance your operational efficiency but also equip your business to excel in a constantly changing marketplace. This partnership enables you to focus on your core business while we handle the complexities of digital advertising management.

What is Google Campaign Manager 360?

Campaign Manager 360 serves as a cloud-based platform for managing advertising, tailored for both agencies and advertisers, allowing them to oversee digital campaigns across a multitude of online and mobile settings. This platform offers an extensive range of functionalities, including ad serving, audience targeting, verification, and in-depth performance analytics. Users can utilize the Trafficking feature to efficiently handle their creative assets and launch advertising initiatives. The reporting capabilities enable the collection and examination of performance metrics for ads overseen by Campaign Manager 360, presenting these insights in a clear and accessible manner. You can design and modify your reports, which include standard, floodlight, path to conversion (P2C), reach, and various types of cross-dimension reach reports, allowing for a thorough understanding of user interactions and the impact of different channels on conversions. Additionally, the verification tools within the Reporting section help evaluate the effectiveness of ad impressions while providing assistance on tagging, geo-targeting, and ensuring content accuracy. By making use of these diverse features, you can significantly improve your advertising tactics and outcomes, ultimately leading to more successful campaigns. The platform’s rich functionality makes it an essential tool for optimizing advertising efforts in today’s digital landscape.

Media

Media

Integrations Supported

5X
Accutics
Boltic
Celtra
Data Sentinel
Datahive360
Dataslayer
Google
Google Ad Manager
Google Ads
Google Ads Data Hub
Gravity Data
Oracle PeopleSoft
Peaka
PubMatic
Salesforce
Salesforce Data Cloud
Supermetrics
Telmetrics
Windsor.ai

Integrations Supported

5X
Accutics
Boltic
Celtra
Data Sentinel
Datahive360
Dataslayer
Google
Google Ad Manager
Google Ads
Google Ads Data Hub
Gravity Data
Oracle PeopleSoft
Peaka
PubMatic
Salesforce
Salesforce Data Cloud
Supermetrics
Telmetrics
Windsor.ai

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Operative

Date Founded

2000

Company Location

United States

Company Website

www.operative.com/operative-one/

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

support.google.com/campaignmanager/answer/2709362

Categories and Features

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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