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What is OptiKPI?

OptiKPI serves as a CRM and retention solution tailored specifically for companies in the iGaming sector. It equips these businesses with analytical tools aimed at enhancing player engagement, retention, and overall lifetime value. By leveraging real-time customer data, the platform crafts personalized marketing initiatives that not only boost revenue but also strengthen customer loyalty. Developed by marketing professionals, OptiKPI simplifies intricate retention strategies, enabling businesses to design unique experiences that resonate deeply with their players. With features like smart segmentation, automated campaigns, and live monitoring, the platform empowers businesses to connect with their audience effectively and promote enduring value. Furthermore, OptiKPI is accessible to enterprises of varying sizes, offering advanced features within an intuitive interface that ensures ease of use for all users. This adaptability makes it an ideal choice for companies looking to enhance their player relationships and optimize their marketing efforts.

What is Aqbay CRM?

A customized CRM solution designed specifically for casino and sportsbook operators is centered around enhancing player interaction, streamlining lifecycle management, and promoting retention through the effective use of real-time data. Aqbay CRM integrates player data, gaming metrics, financial activities, and communication channels into a unified system. It offers advanced segmentation driven by artificial intelligence, automated marketing campaigns and loyalty programs, multi-channel messaging, churn detection, VIP management, compliance checks, and support for AML/KYC regulations, all complemented by immediate analytical feedback. This cutting-edge platform not only aims to increase player loyalty and engagement but also seeks to improve operational efficiency in regulated gaming environments, ultimately leading to a more rewarding gaming experience. By leveraging such advanced features, operators can better understand their players and tailor their offerings accordingly.

Media

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Integrations Supported

Firebase
HubSpot CRM
HubSpot Customer Platform
Mailchimp
SendGrid
Textlocal
Twilio

Integrations Supported

API Availability

API Availability

Pricing Information

Contact for pricing
Free Trial Offered?

Pricing Information

$3999/user

Supported Platforms

SaaS
Android
Windows

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

OptiKPI

Date Founded

2016

Company Location

Finland

Company Website

www.optikpi.com

Company Facts

Organization Name

Aqbay

Date Founded

2025

Company Website

aqbay.com/igaming-crm

Categories and Features

CRM

Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Segmentation
Task Management
Territory Management

Categories and Features

Casino Management

Not specified

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