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What is Optimal Workshop?

Optimal is a comprehensive user insights platform built for teams that care about creating better digital experiences through real feedback. It helps product managers, designers, UX researchers and marketers easily run user research and usability testing. Everything you need is in one place; Launch card sorts, tree tests, surveys, usability studies, or prototype evaluations in just a few clicks. Whether you're validating an idea or fine-tuning a live product, Optimal helps you learn fast and keep moving. What makes Optimal different is how simple it is to go from raw feedback to meaningful insights. With built-in participant recruitment, flexible study templates, and AI to speed up analysis, teams don’t just get data – they get clarity. Insights are easy to share, easy to act on, and made for cross-functional decision-making. Optimal is used by global teams at companies like LEGO, Apple, and Workday to reduce development risk, remove friction from digital experiences, and make better decisions faster. If your organization values user-centered design, wants to scale research, or just needs to move quickly without sacrificing insight quality, Optimal is ready to help.

What is Askable?

Askable serves as a holistic research operations platform designed to empower UX and product teams by providing essential tools for user research, encompassing recruitment, execution, analysis, and reporting, all within a unified interface. Its intuitive drag-and-drop study builder supports unmoderated testing and enables live video moderation, accommodating diverse research methods such as surveys, online tasks, card sorting, tree tests, and diary studies, thereby reducing the need to alternate between multiple applications. Moreover, it grants access to a meticulously vetted global participant panel from more than 50 countries while streamlining participant recruitment, scheduling, and incentive management, alongside offering advanced analytics through features like heatmaps, path flows, and AI-generated summaries that reveal significant trends and insights. The platform is specifically designed to eliminate research bottlenecks and hasten the process of delivering actionable insights, allowing teams to swiftly move from initiating studies to obtaining results. By integrating all these capabilities in one solution, Askable not only improves operational efficiency but also cultivates a richer comprehension of user behavior, thus leading to more informed product decisions. This comprehensive offering positions teams to tackle user research challenges more effectively and enhance their overall workflow.

Media

Media

Integrations Supported

Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews

Integrations Supported

API Availability

API Availability

Pricing Information

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Optimal

Date Founded

2007

Company Location

New Zealand

Company Website

www.optimalworkshop.com

Company Facts

Organization Name

Askable

Date Founded

2016

Company Location

Australia

Company Website

www.askable.com

Categories and Features

Heatmap

Not specified

Usability Testing

A/B Testing
Audience Targeting
Heatmaps
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

User Research

Not specified

Categories and Features

AI Interviewing

Not specified

AI Research Tools

Not specified

User Research

Not specified

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