Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 6 Ratings

Total
ease
features
design
support

Alternatives to Consider

  • Harmoni Reviews & Ratings
    16 Ratings
  • SurveyLegend Reviews & Ratings
    1,884 Ratings
    Company Website
  • ChatD&B Reviews & Ratings
    Company Website
  • Virtuoso QA Reviews & Ratings
    131 Ratings
    Company Website
  • D&B Hoovers Reviews & Ratings
    1,201 Ratings
    Company Website
  • Epsilon3 Reviews & Ratings
    265 Ratings
    Company Website
  • Grafana Cloud Reviews & Ratings
    860 Ratings
    Company Website
  • Evertune Reviews & Ratings
    1 Rating
    Company Website
  • gtechna Reviews & Ratings
    19 Ratings
    Company Website
  • Sumsub Reviews & Ratings
    227 Ratings
    Company Website

What is Optimal Workshop?

Optimal is a comprehensive user insights platform built for teams that care about creating better digital experiences through real feedback. It helps product managers, designers, UX researchers and marketers easily run user research and usability testing. Everything you need is in one place; Launch card sorts, tree tests, surveys, usability studies, or prototype evaluations in just a few clicks. Whether you're validating an idea or fine-tuning a live product, Optimal helps you learn fast and keep moving. What makes Optimal different is how simple it is to go from raw feedback to meaningful insights. With built-in participant recruitment, flexible study templates, and AI to speed up analysis, teams don’t just get data – they get clarity. Insights are easy to share, easy to act on, and made for cross-functional decision-making. Optimal is used by global teams at companies like LEGO, Apple, and Workday to reduce development risk, remove friction from digital experiences, and make better decisions faster. If your organization values user-centered design, wants to scale research, or just needs to move quickly without sacrificing insight quality, Optimal is ready to help.

What is Hotjar?

Achieve a more profound understanding of your website's user experience without becoming inundated with excessive data. Unlike conventional web analytics tools that primarily concentrate on traffic statistics, they often overlook the genuine actions taken by users—this is where Hotjar proves invaluable. By tracking essential metrics such as Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC), you can gain a more accurate picture of user sentiment. Eliminate guesswork by leveraging Session Recordings to see how users engage with your site, which helps you relate to their difficulties. Analyzing user interactions and asking pertinent questions at key moments can significantly boost engagement levels. Hotjar easily integrates with many popular platforms, simplifying the visualization of user behaviors. This visual display of clicks, taps, and scrolling patterns offers critical insights into what motivates users and their preferences. Moreover, observing actual visitor interactions through recordings allows you to pinpoint specific areas that need enhancement, enabling you to better meet your audience's expectations. In the end, Hotjar equips you with the tools necessary to foster a more user-focused experience, ultimately leading to improved satisfaction and loyalty.

Media

Media

Integrations Supported

PureSpectrum

Integrations Supported

Boxmode
Desktop.com
Dome
Funnelll
HubSpot CRM
Instapage
Kamili
LicenceOne
Magento
Mindspun
Omniconvert
Optimizely One
Parsey
QuickSilk
SITE123
Teamstack
Truehost
Versori
Wix

API Availability

API Availability

Pricing Information

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Offered?

Pricing Information

$99 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars

Training Options

Documentation Hub

Company Facts

Organization Name

Optimal

Date Founded

2007

Company Location

New Zealand

Company Website

www.optimalworkshop.com

Company Facts

Organization Name

Hotjar

Date Founded

2014

Company Location

Malta

Company Website

www.hotjar.com

Categories and Features

Heatmap

Not specified

Usability Testing

A/B Testing
Audience Targeting
Heatmaps
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

User Research

Not specified

Categories and Features

Customer Experience

Analytics
Dashboard
Feedback Management
Sentiment Analysis
Survey Management

Customer Feedback

Alerts / Notifications
Behavior Analytics
Screenshot / Screen Capture
User Testing Tools
Video Feedback
Website Feedback

Customer Journey Mapping Tools

Behavioral Analytics
Surveys & Feedback

Customer Retention

Not specified

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Website Analytics

Marketing Analytics

Customer Journey Mapping
Dashboard
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Survey

Custom Survey URLs
Data Analysis Tools
Mobile Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic

Usability Testing

Not specified

User Research

Not specified

UX

For Mobile
For Websites
Heatmaps
Screen Activity Recording
Usability Testing
User Journeys
User Research

Visual Feedback

Not specified

Web Analytics

Form Analytics
User Interaction Tracking

Website Optimization Tools

Performance Metrics
Problem Area Alerts

Popular Alternatives

Popular Alternatives

heatmap Reviews & Ratings

heatmap

heatmap.com
Extellio Reviews & Ratings

Extellio

Extellio International AB