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What is Optimal Workshop?

Optimal is a comprehensive user insights platform built for teams that care about creating better digital experiences through real feedback. It helps product managers, designers, UX researchers and marketers easily run user research and usability testing. Everything you need is in one place; Launch card sorts, tree tests, surveys, usability studies, or prototype evaluations in just a few clicks. Whether you're validating an idea or fine-tuning a live product, Optimal helps you learn fast and keep moving. What makes Optimal different is how simple it is to go from raw feedback to meaningful insights. With built-in participant recruitment, flexible study templates, and AI to speed up analysis, teams don’t just get data – they get clarity. Insights are easy to share, easy to act on, and made for cross-functional decision-making. Optimal is used by global teams at companies like LEGO, Apple, and Workday to reduce development risk, remove friction from digital experiences, and make better decisions faster. If your organization values user-centered design, wants to scale research, or just needs to move quickly without sacrificing insight quality, Optimal is ready to help.

What is Maze?

Save countless hours by effortlessly comparing user research recordings with test results that are translated into meaningful metrics. You can quickly design a maze tailored to the specific needs of each project, including features like surveys and usability tests, and then easily share it via a simple URL. Real-time test results allow you to convert data into quantitative insights, such as heatmaps and instances of mis-clicks. The auto-generated Maze Report enables you to share your findings with stakeholders, fostering productive discussions. Maze is an effective tool for validating ideas, concepts, and testing wireframes, as well as gathering user insights through satisfaction surveys and feedback. Its browser-based and device-agnostic nature makes it user-friendly, while seamless integration with popular design platforms like Figma, InVision, and AdobeXD accelerates your testing processes. With Maze, you can enhance the quality of your user research and improve decision-making in your projects significantly.

Media

Media

Integrations Supported

Figma
Cint
Lovable
PureSpectrum
Respondent
User Interviews

Integrations Supported

Figma
AccessOwl
Adobe XD
Azure Marketplace
Kamsa
Marvel
Rally
Sketch
StoryChief

API Availability

API Availability

Pricing Information

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Offered?

Pricing Information

$0
Professional - $25 per user per month
Enterprise - customized for your team
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Optimal

Date Founded

2007

Company Location

New Zealand

Company Website

www.optimalworkshop.com

Company Facts

Organization Name

Maze

Date Founded

2018

Company Location

France

Company Website

maze.co

Categories and Features

Heatmap

Not specified

Usability Testing

A/B Testing
Audience Targeting
Heatmaps
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

User Research

Not specified

Categories and Features

App Design

Testing Management

Prototyping

Usability Testing

Usability Testing

A/B Testing
Audience Targeting
Heatmaps
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

User Research

Not specified

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