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What is Optimizely One?

Optimizely stands as the world’s foremost authority in Progressive Delivery and Experimentation, enabling top-tier companies to effectively test and roll out new features and experiences for their clientele. By prioritizing data-driven insights, ongoing experimentation, and relentless innovation, it shapes digital experiences that revolutionize organizations. The Optimizely One platform is your gateway to unlocking your digital capabilities, emphasizing the importance of crafting human-centered digital interactions. Discover how to eliminate uncertainty and ensure every engagement is meaningful and actionable. In today’s digital commerce landscape, the focus extends far beyond mere products, catalogs, and transactions; it involves weaving narratives, stirring emotions, and fostering trust. Remember, business is not something you are entitled to; rather, it is earned through every single interaction you have. Ultimately, establishing genuine connections with customers is vital for long-term success.

What is Mura?

Embark on a cohesive and interconnected digital experience through a consolidated platform designed to address your most complex business challenges. Innovative organizations utilize the Mura Platform to fulfill their goals, ensuring they effectively attract, serve, and grow their customer base. The Mura Platform simplifies the sales process, allowing for quicker deal closures with easy access to customized content. With user-friendly drag-and-drop layouts, reusable content elements, and straightforward form builders, you can effortlessly design content hubs, landing pages, and calls-to-action. This platform facilitates the creation of meaningful connections by delivering personalized experiences tailored to various audience segments. By merging your existing technology ecosystem into one platform, you can offer consistent experiences for both internal teams and external stakeholders. Customize interactions based on various criteria such as persona, ideal client profile, industry, account, buying stage, referrer, and more. Exceptional experiences are not merely spontaneous; with Mura, you can intentionally craft them to resonate with your audience. Ultimately, leveraging Mura enhances your business’s ability to succeed in a rapidly changing market environment, setting the stage for sustained growth and innovation.

Media

Media

Integrations Supported

Adobe Marketo Measure
Bold BI
CallTrackingMetrics
Constant Contact Lead Gen & CRM
Econda
Klipfolio
Lytics
MetaRouter
Mopinion
Mozart Data
NextDNS
Optimizely Commerce Connect
Optimizely Configured Commerce
RELAYTO
Remarkable Commerce
RudderStack
SEATEXT AI
Shift
Stackpile

Integrations Supported

Donately

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Optimizely

Date Founded

2010

Company Location

United States

Company Website

www.optimizely.com

Company Facts

Organization Name

Mura

Date Founded

2008

Company Location

United States

Company Website

www.murasoftware.com

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor

AI eCommerce

Not specified

App Design

Testing Management
Visual Interface

B2B eCommerce

Not specified

Composable Commerce

Not specified

Content Experience

Not specified

Content Management

Not specified

Content Marketing

Not specified

Content Optimization

Not specified

eCommerce

Not specified

eCommerce Search

Not specified

Feature Management

Not specified

Headless CMS

Not specified

Landing Page

A/B Testing
Analytics
Drag & Drop
Real Time Editing
Responsive

Marketing Calendar

Not specified

Performance Testing

Mobile Testing
UI Testing
Web Testing

Personalization

A/B Testing
Account Based Marketing
Behavioral Targeting
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

PIM

Not specified

Usability Testing

Not specified

Categories and Features

Content Management

Not specified

Digital Experience Platforms (DXP)

Digital Asset Management
Headless CMS

Headless CMS

Not specified

Sales Enablement

Not specified

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