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What is Oracle Audience Segmentation?

Boost the impact of your marketing campaigns by utilizing enriched third-party data to effortlessly establish audience segments. With Oracle Audience Segmentation, you gain insights through customer analytics that enhance your ability to forecast and evaluate campaign effectiveness. The platform allows for seamless navigation of customer data, eliminating the need for SQL, thanks to user-friendly drag-and-drop tools that streamline the segment creation process and include vital information for personalizing communications. By leveraging aggregated customer insights, you can easily tailor your marketing strategies, enabling you to filter and identify your top 15% of buyers or target those who are least engaged on your website. This efficient methodology not only conserves time but also elevates the accuracy of your targeting efforts. You can swiftly assess audience sizes without the frustration of prolonged query wait times. Additionally, waterfall segmentation empowers you to build and prioritize segments within your audience, ensuring that customers receive content that is both relevant and aligned with your objectives. Furthermore, when distributing the audience to external platforms like Responsys Campaign Management, this segment data is automatically integrated, thereby enhancing the reach and effectiveness of your campaigns. These advanced features allow you to fully harness the capabilities of your marketing initiatives, ultimately driving superior results and elevating your brand's presence in the market. This comprehensive approach guarantees a more strategic and informed marketing effort, setting you up for sustained success.

What is Eyeota?

We deliver audience data that is both addressable and compliant with privacy standards, allowing marketers to reach new customers, enhance marketing analytics, gain valuable insights, and improve the effectiveness of their omnichannel campaigns. This capability allows for the precise identification and engagement of ideal customers across multiple digital platforms. Utilizing the complete potential of your data can significantly drive business growth. By deepening your marketing and advertising strategies through a thorough comprehension of audience data, detailed consumer profile segmentation, and efficient omnichannel targeting designed for specific sectors and seasonal promotions, you can achieve remarkable results. Collaborate with our audience specialists to develop a customized audience strategy that aligns seamlessly with your campaign goals. As a leading global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota addresses the complexities of data silos, enabling smooth integration across various industries, digital channels, and product categories. Our methodology merges online and offline identifiers to produce comprehensive audience-targeting data, equipping both B2B and B2C brands to refine their marketing and advertising initiatives. This ultimately allows brands not only to connect with their target audiences effectively but also to cultivate enduring relationships, thus ensuring sustained engagement and loyalty. By embracing our innovative solutions, brands can stay ahead in the competitive landscape, adapting to changing consumer behaviors and preferences over time.

Media

Media

Integrations Supported

Adobe Audience Manager
Amazon Web Services (AWS)
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Epsilon Data
Google Marketing Platform
Lotame
Neustar Localeze
Nexxen
Nielsen Ad Intel
Oracle Infinity
Proximic by Comscore
PubMatic
Retargetly
StackAdapt
Taboola
Xandr
Yahoo Search

Integrations Supported

Adobe Audience Manager
Amazon Web Services (AWS)
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Epsilon Data
Google Marketing Platform
Lotame
Neustar Localeze
Nexxen
Nielsen Ad Intel
Oracle Infinity
Proximic by Comscore
PubMatic
Retargetly
StackAdapt
Taboola
Xandr
Yahoo Search

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/audience-segmentation/

Company Facts

Organization Name

Eyeota

Date Founded

2010

Company Location

Singapore

Company Website

www.eyeota.com

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

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