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What is Oracle Maxymiser?

Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics. Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests. By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience. Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.

What is Crazy Egg?

Effortlessly enhance your website with robust tools aimed at improving user experience. Discover valuable insights into the customer journey through features such as Snapshots, Heatmaps, and Recordings. Our user-friendly visual reports and comprehensive session recordings offer a transparent view of your visitors' pathways, exposing their starting points, navigation decisions, and areas of confusion—enabling you to confidently make design adjustments. Armed with this knowledge, you can make informed, data-driven choices that will positively impact your revenue over time. With Crazy Egg's A/B Testing, you can be assured that the changes you implement regarding content placement, colors, images, or text are the best strategies for converting more visitors into loyal customers. Additionally, you can easily create or modify content without relying on a developer! Our intuitive editing tools allow you to change styles like colors and fonts or even remove specific elements entirely. Once you’re pleased with the modifications, publishing them to your website is a breeze. We are committed to helping you optimize what’s effective, fix what’s lacking, and explore innovative ideas to fuel your success. By consistently enhancing your online presence, you will provide an improved experience for your visitors while also staying ahead in the competitive landscape. Ultimately, this approach will not only boost user satisfaction but also contribute positively to your overall business growth.

Media

Media

Integrations Supported

Adobe Analytics
Flows
Google Analytics
IBM Cognos Analytics
Oracle Marketing
Skypoint AI Platform

Integrations Supported

AccessOwl
AgencyPlatform
Aritic PinPoint
Axis LMS
FuseCommander
Ion
Joomla!
Kameleoon
Nekton.ai
Optimizely One
Squarespace
Wix
WordPress

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$24 per month
Billed annually
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Company Facts

Organization Name

Crazy Egg

Date Founded

2006

Company Location

United States

Company Website

www.crazyegg.com

Categories and Features

AB Testing

Not specified

Customer Experience

Not specified

Heatmap

Not specified

Personalization

Not specified

Categories and Features

AB Testing

Campaign Segmentation
Funnel Analysis
Heatmaps
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor

Conversion Tracking

Not specified

Customer Feedback

Not specified

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
For Sales
Radial Mapping
Website Analytics

Marketing Analytics

Campaign Management
Dashboard
Website Analytics

Session Replay

Not specified

Usability Testing

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Content Management
Performance Metrics
Problem Area Alerts

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