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What is Oracle Maxymiser?

Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics. Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests. By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience. Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.

What is FigPii?

Discover user behaviors, the methods they employ, and identify avenues for enhancement. FigPii equips you with valuable insights to craft a user experience that resonates with both your audience and your revenue goals. Gaining an understanding of your customer's mindset has never been simpler, as you can observe their interactions without interrupting their browsing experience. You can watch recordings of visitors navigating the site and analyze collective data on how they engage with various pages. Additionally, you can pose questions directly to your visitors. To evaluate the effectiveness of your designs, conducting A/B tests is straightforward and efficient. There's no need to wade through intricate reports or compile data from multiple sources; you can easily access insights and take action. Furthermore, understanding compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) is crucial, as these regulations are designed to enhance and standardize data privacy protections for individuals in their respective regions. This awareness not only helps in safeguarding customer data but also builds trust, which is essential for a successful business.

Media

Media

Integrations Supported

Google Analytics
Contentsquare
Decibel
Demandbase
Flows
IBM Cognos Analytics
Skypoint AI Platform

Integrations Supported

Google Analytics
BigCommerce
ClickFunnels
Drupal
Instapage
Leadpages
PrestaShop
Shopify
Squarespace
Unbounce
Weebly
Wix
WordPress

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$49.99 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Company Facts

Organization Name

FigPii

Date Founded

2017

Company Location

United States

Company Website

www.figpii.com

Categories and Features

AB Testing

Not specified

Customer Experience

Not specified

Heatmap

Not specified

Personalization

Not specified

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Heatmaps
Split Testing
Statistical Relevance Analysis
Surveys
Visual Editor

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Radial Mapping
Territorial Mapping
Website Analytics

Polling

Feedback Collection
Live Results Tracking
Multiple Question Types
Online Polling
Presentation Tools
Skip Logic

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