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What is Oracle Maxymiser?

Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics. Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests. By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience. Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.

What is Fullstory?

Fullstory is a cutting-edge platform that delivers behavioral data, illuminating the underlying narratives of consumer actions. It empowers teams in product development, engineering, and data analysis to correlate sentiment signals with various data sources to craft optimal strategies. Unlike traditional web and product analysis methods, which merely identify what occurs without explaining the reasons, Fullstory equips users with immediate, actionable insights. As the sole behavioral data platform providing essential context, it enables the creation of real-time experiences that boost revenue. Furthermore, Fullstory’s behavioral analytics is primed for artificial intelligence integration, utilizing first-party data that is automatically gathered, indexed, and semantically organized, thereby eliminating the need for organizations to squander time and resources on tedious data analysis. This innovative approach fosters a more efficient way for businesses to understand their customers and respond promptly to their needs.

Media

Media

Integrations Supported

Google Analytics
Adobe Analytics
Demandbase
Flows
Heap
Oracle Marketing

Integrations Supported

Google Analytics
Blotout
Gravity Data
Integrate.io
Ketch
Matia
Meltano
Productboard
Pylar
Quickwork
Singer
Survicate
Trello
Varify.io

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Company Facts

Organization Name

Fullstory

Date Founded

2012

Company Location

United States

Company Website

www.fullstory.com

Categories and Features

AB Testing

Not specified

Customer Experience

Not specified

Heatmap

Not specified

Personalization

Not specified

Categories and Features

Customer Experience

Analytics
Customer Segmentation
Dashboard
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Trend Analysis

Customer Feedback

Behavior Analytics

Digital Analytics

Not specified

eCommerce Analytics

Not specified

Heatmap

Behavioral Mapping
Dynamic Maps
Element Analytics
Website Analytics

Insight Engines

Not specified

Mobile App Analytics

Not specified

Product Analytics

Not specified

Sentiment Analysis

Not specified

Session Replay

Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

User Research

Not specified

UX

For Mobile
For Websites
Heatmaps
Screen Activity Recording
Usability Testing
User Journeys

Web Analytics

Conversion Tracking
Form Analytics
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

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