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What is Oracle Maxymiser?

Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics. Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests. By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience. Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.

What is FunnelFlex?

FunnelFlex is an advanced AI-powered solution for conversion rate optimization (CRO) that combines predictive analytics with real-time personalization. The platform trains a predictive AI model based on user behavior, and then uses this model to automatically personalize the website experience for each visitor, ensuring optimal engagement. This real-time adaptation improves key metrics such as conversions, customer lifetime value (LTV), and return on ad spend (ROAS). FunnelFlex’s ability to predict conversions and optimize ad campaigns with synthetic conversion signals makes it especially effective at reducing CAC while improving campaign performance. Additionally, FunnelFlex offers multi-touch attribution, which helps businesses understand the full customer journey, ensuring smarter budget allocation. Whether you're optimizing a website or ad campaigns, FunnelFlex automates the entire process, requiring no developer intervention and providing businesses with a seamless, scalable solution.

Media

Media

No images available

Integrations Supported

Adobe Analytics
Contentsquare
Decibel
Demandbase
Flows
Google Analytics
Heap
IBM Cognos Analytics
Oracle Infinity
Oracle Marketing
Skypoint AI Platform

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$100
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Company Facts

Organization Name

Hygger LLC

Date Founded

2024

Company Location

United States

Company Website

funnelflex.ai

Categories and Features

AB Testing

Not specified

Customer Experience

Not specified

Heatmap

Not specified

Personalization

Not specified

Categories and Features

Personalization

Not specified

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