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What is Oracle Maxymiser?

Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics. Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests. By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience. Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.

What is Go Analyze?

Transform your understanding of your website audience by starting your trial today. With our features like session recording, event tracking, and heatmaps, you can explore user behavior in depth. These vital tools provide you with the insights needed to truly understand your audience. By utilizing detailed site analytics, you can keep a close eye on various traffic metrics, including the most visited pages, user locations, sources of referral, UTM parameters, device categories, operating systems, and web browsers. This knowledge allows you to analyze visitor behaviors and the frequency of their interactions. You can delve into the history of specific users, tracking their previous sessions to reveal their habits and preferences on your site. With session replays, you can view the entire visitor experience through high-definition video captures, allowing you to observe how people navigate your site. Additionally, our heatmaps illustrate where users are clicking, which helps you pinpoint areas for enhancement and opportunities for greater engagement. These heatmaps are accessible for desktop, tablet, and mobile devices, providing a thorough grasp of user interactions across different platforms. Furthermore, the platform allows you to form teams that can collaborate on the management of the websites you oversee, promoting shared insights and teamwork. This collaborative functionality enhances the overall effectiveness of your website strategy.

Media

Media

Integrations Supported

Adobe Analytics
Contentsquare
Decibel
Demandbase
Flows
Google Analytics
Heap
IBM Cognos Analytics
Oracle Infinity
Oracle Marketing
Skypoint AI Platform

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$99 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Company Facts

Organization Name

Analyze Enterprises

Company Location

United Kingdom

Company Website

goanalyze.io

Categories and Features

AB Testing

Not specified

Customer Experience

Not specified

Heatmap

Not specified

Personalization

Not specified

Categories and Features

Heatmap

Not specified

Session Replay

Not specified

Web Analytics

Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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