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What is Oracle Maxymiser?

Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics. Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests. By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience. Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.

What is Hubalz?

Acquire immediate and in-depth understanding of your visitors' behaviors and preferences, facilitating the effortless optimization of your site to increase conversions. Hubalz allows you to easily visualize the complete user journey on your website. Our platform carefully monitors every action taken by users, providing a clear representation of their interactions from the first click to the final exit. In contrast to other systems, our website tracking functions without relying on cookies. There is no coding necessary to track events, as the setup is done automatically. With Hubalz, you gain heatmaps for each page, offering insights into areas where visitors focus their attention. By taking advantage of comprehensive heatmaps and scrollmaps, you can discern which elements draw interest. You can set up your funnels in merely five minutes, without needing any coding skills. Utilize page views and button clicks as crucial steps in your funnel to visually identify where drop-offs happen, then filter the data to explore the reasons behind these drop-offs, allowing you to make well-informed adjustments. This profound comprehension of user behavior is vital for refining user experience and enhancing overall website performance. Furthermore, by continuously monitoring this data, you can adapt your strategies over time to ensure sustained growth and engagement.

Media

Media

Integrations Supported

Adobe Analytics
Contentsquare
Decibel
Demandbase
Flows
Google Analytics
Heap
IBM Cognos Analytics
Oracle Infinity
Oracle Marketing
Skypoint AI Platform

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$25 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Company Facts

Organization Name

Hubalz

Date Founded

2022

Company Website

www.hubalz.com

Categories and Features

AB Testing

Not specified

Customer Experience

Not specified

Heatmap

Not specified

Personalization

Not specified

Categories and Features

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