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What is Oracle Maxymiser?

Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics. Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests. By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience. Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.

What is Intellimize?

By combining your innovative marketing strategies with our advanced machine learning capabilities, you can enhance your website for each individual visitor effectively. You can also conduct simultaneous tests of your most imaginative marketing concepts, ensuring that the messaging, content, and experiences that yield the highest performance are consistently highlighted. This approach transcends traditional A/B testing and outdated personalization methods, establishing a new benchmark for creating high-converting landing pages throughout your site. Continuous Conversionâ„¢ represents a transformative shift that redefines the way businesses engage with their audiences, leading to unprecedented results. In this evolving landscape, adaptability and optimization are key to staying ahead of the competition.

Media

Media

Integrations Supported

Google Analytics
Adobe Analytics
Contentsquare
Decibel
Demandbase
Flows
Heap
IBM Cognos Analytics
Oracle Infinity
Oracle Marketing
Skypoint AI Platform

Integrations Supported

Google Analytics
Adobe Marketo Engage
Clearbit
Drift
Segment

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Chromebook
Linux

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Company Facts

Organization Name

Intellimize

Date Founded

2017

Company Location

United States

Company Website

www.intellimize.com

Categories and Features

AB Testing

Not specified

Customer Experience

Not specified

Heatmap

Not specified

Personalization

Not specified

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Visual Editor

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard

eCommerce Personalization

A/B Testing
Personalized Site Navigation
Reporting / Analytics

Machine Learning

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Visualization

Personalization

A/B Testing
Behavioral Targeting
Content Analytics
Contextual Targeting
Experience Management
Website Personalization

Website Optimization Tools

Performance Metrics

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