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What is Oracle Maxymiser?
Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics.
Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests.
By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience.
Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.
What is Maxymizely?
Maxymizely presents sophisticated tools designed for performing intellectual experiments and improving the conversion rates of your website. By leveraging cutting-edge technologies, it meticulously analyzes extensive data sets to pinpoint the most successful variations in your site's design. Central to our technology is a unique combination of matrix factorization techniques that have proven to be highly effective in tasks such as predicting ad clicks and conducting multivariate tests. This groundbreaking approach offers a considerable edge over standard split testing by integrating visitor data into the analytical process. Through a detailed examination of the connections between user attributes, displayed content, and various page elements, we identify the most suitable content for each individual visitor. Recognizing the importance of continuous site enhancements, our technology empowers you to achieve significantly improved results in a reduced timeframe compared to conventional A/B and multivariate testing methods. Furthermore, this results in a more tailored user experience that fosters increased engagement on your website, ultimately driving better overall performance. In this way, Maxymizely transforms how businesses approach website optimization and user interaction.
Integrations Supported
Adobe Analytics
Contentsquare
Decibel
Demandbase
Flows
Google Analytics
Heap
IBM Cognos Analytics
Oracle Infinity
Oracle Marketing
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
$25 per month
Free Version
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Company Facts
Organization Name
Oracle
Date Founded
1977
Company Location
United States
Company Website
www.oracle.com/marketingcloud/products/testing-and-optimization/
Company Facts
Organization Name
Maxymizely
Company Location
Ukraine
Company Website
maxymizely.com
Categories and Features
AB Testing
Not specified
Customer Experience
Not specified
Customer Journey Mapping Tools
Not specified
Heatmap
Not specified
Personalization
Not specified
Categories and Features
AB Testing
Audience Targeting
Campaign Segmentation
Funnel Analysis
Multivariate Testing
Split Testing
Test Scheduling
Visual Editor