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What is Oracle Maxymiser?

Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics. Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests. By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience. Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.

What is Oracle Cloud CX?

Oracle Cloud CX is an advanced cloud solution that combines innovative technologies and best practices, offering user-friendly tools for business personnel while providing a strong foundation for developers to build upon. The Oracle CX application suite is both innovative and flexible, ensuring high reliability and security for its users. By employing a data-focused approach, Oracle Cloud CX seamlessly integrates customer behavior, transactions, and demographic data across multiple domains like marketing, sales, and service, allowing for the creation of personalized user experiences. With over 40 years of experience, Oracle has empowered its clients to efficiently manage, protect, and utilize their data for competitive advantage. Recognizing the essential role of data, the platform facilitates the creation, sharing, and dissemination of impactful content and offers, which enhances the personalization of customer interactions. Furthermore, Oracle Content Management acts as a centralized repository for all enterprise assets, including invoices, marketing collateral, company documentation, images, and videos, simplifying the management and accessibility of vital content throughout the organization. This holistic strategy not only boosts operational efficiency but also cultivates deeper relationships with customers, ultimately leading to increased satisfaction and loyalty. As businesses continue to embrace digital transformation, leveraging such comprehensive solutions becomes imperative for sustained success.

Media

Media

Integrations Supported

Oracle Marketing
Adobe Analytics
CoreSite Open Cloud Exchange
GoSaaS Data Migrator
Google Analytics
Higher Logic Vanilla
Immuta
JobRunner
Oracle Advertising
Oracle Audience Segmentation
Oracle Infinity
Oracle Responsys
Oracle University
Oracle Visual Builder
Performance Navigator
Progress DataDirect
Redgate SQL Toolbelt
SmartShare
TeamSupport
powerconnect.ai

Integrations Supported

Oracle Marketing
Adobe Analytics
CoreSite Open Cloud Exchange
GoSaaS Data Migrator
Google Analytics
Higher Logic Vanilla
Immuta
JobRunner
Oracle Advertising
Oracle Audience Segmentation
Oracle Infinity
Oracle Responsys
Oracle University
Oracle Visual Builder
Performance Navigator
Progress DataDirect
Redgate SQL Toolbelt
SmartShare
TeamSupport
powerconnect.ai

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/platform/

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

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