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What is Oracle Maxymiser?

Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics. Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests. By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience. Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.

What is Oracle Integration Cloud?

Elevate your digital transformation journey by ensuring seamless connectivity with Oracle, enhanced by integration capabilities that support both third-party SaaS and on-premises applications, alongside ready-made process automation templates and a user-friendly visual app builder. Experience accelerated and simplified data migration as well as integration processes. Provide real-time, enriched, and dependable data sourced from both cloud and on-premises platforms to enable impactful analytics. Uncover how Oracle Cloud Infrastructure (OCI) allows you to create innovative user experiences, harness the full power of your data, and differentiate your business from competitors. Oracle Integration boasts exclusive application adapters crafted by Oracle’s specialists, guaranteeing that your applications are well-equipped for optimal connectivity. With an extensive array of high-quality third-party adapters, seamless integration is easily achievable. Furthermore, gain critical insights into comprehensive business process metrics and key performance indicators (KPIs) that cover various processes and applications, empowering you to make informed, data-driven decisions that advance your business towards success. By leveraging these tools, your organization can remain agile and responsive in a rapidly changing digital landscape.

Media

Media

Integrations Supported

Adobe Analytics
Contentsquare
Decibel
Demandbase
Flows
Google Analytics
Heap
IBM Cognos Analytics
Oracle Infinity
Oracle Marketing
Skypoint AI Platform

Integrations Supported

AEGIS CTRM
Oracle Cloud Infrastructure
Vergo

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/ae/integration/

Categories and Features

AB Testing

Not specified

Customer Experience

Not specified

Heatmap

Not specified

Personalization

Not specified

Categories and Features

Integration

Not specified

iPaaS

Not specified

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