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What is Outbase?

Easily navigate through a vast array of clients and businesses by leveraging our extensive range of filters to accurately identify your desired audience. Gather potential leads complete with verified contact details from a database that is consistently updated. You can efficiently arrange your audiences and export them for customized campaigns, enhancing your outreach effectiveness. Our swift database draws from varied sources to ensure the reliability of the data available. Every email address undergoes rigorous verification before you kick off your campaign. With a comprehensive set of filters at your command, you can pinpoint your perfect prospects, facilitating connections with essential contacts. Furthermore, you have the ability to exclude certain prospects at the company and domain levels, which helps you avoid bothering those who do not wish to be contacted, as well as existing customers. By categorizing different groups, you can boost your outreach efforts and refine your communication strategies. You also have the flexibility to upload personalized audiences to tailor your marketing endeavors further. In addition, you can develop multiple templates for your initial outreach and follow-up emails, which simplifies the entire process before linking them to specific campaigns for the best outcomes. This structured approach not only allows for a more individualized method but can also considerably enhance engagement rates. Ultimately, this comprehensive system empowers you to connect more effectively with your target audience.

What is Oracle Audience Segmentation?

Boost the impact of your marketing campaigns by utilizing enriched third-party data to effortlessly establish audience segments. With Oracle Audience Segmentation, you gain insights through customer analytics that enhance your ability to forecast and evaluate campaign effectiveness. The platform allows for seamless navigation of customer data, eliminating the need for SQL, thanks to user-friendly drag-and-drop tools that streamline the segment creation process and include vital information for personalizing communications. By leveraging aggregated customer insights, you can easily tailor your marketing strategies, enabling you to filter and identify your top 15% of buyers or target those who are least engaged on your website. This efficient methodology not only conserves time but also elevates the accuracy of your targeting efforts. You can swiftly assess audience sizes without the frustration of prolonged query wait times. Additionally, waterfall segmentation empowers you to build and prioritize segments within your audience, ensuring that customers receive content that is both relevant and aligned with your objectives. Furthermore, when distributing the audience to external platforms like Responsys Campaign Management, this segment data is automatically integrated, thereby enhancing the reach and effectiveness of your campaigns. These advanced features allow you to fully harness the capabilities of your marketing initiatives, ultimately driving superior results and elevating your brand's presence in the market. This comprehensive approach guarantees a more strategic and informed marketing effort, setting you up for sustained success.

Media

Media

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Infinity
Oracle Marketing
Oracle Responsys
Soveren

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Infinity
Oracle Marketing
Oracle Responsys
Soveren

API Availability

Has API

API Availability

Has API

Pricing Information

€192.50 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Outbase

Date Founded

2020

Company Location

United Kingdom

Company Website

outbase.com

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/audience-segmentation/

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

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