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What is Outbrain?

Elevate your brand's presence by utilizing Outbrain's exceptional publisher network, which allows you to connect with a specifically targeted audience that is deeply engaged. As we identify your perfect customers, you can concentrate on driving significant business results. Outbrain creates valuable connections for brands and agencies with a broad audience of global consumers who engage with content throughout the open web. This platform enables you to increase your visibility, inform prospective customers, and influence their decisions while they are actively seeking information. Focus on driving lower-funnel conversions such as sales, app downloads, and video views, among other desired actions. With our advanced platform, you can guarantee that your content receives the attention it deserves, broadening your audience and enhancing your online revenue streams. Acting as a crucial part of the technological framework for media companies, we empower them to successfully compete with larger platforms for audience expansion, engagement, and loyalty. Our extensive experience and dedication to innovation have established Outbrain as a frontrunner in recommendation technology, continuously improving the ways in which various types and formats of content are discovered across multiple devices. Embrace the opportunity to harness these advancements and maximize the reach of your content in an ever-changing digital landscape, ensuring that your brand remains at the forefront of consumer consciousness.

What is LiveRamp Clean Room?

As third-party cookies fade away and data privacy laws tighten, alongside an increase in consumer options to opt-out, valuable insights about customers often remain confined within separate platforms and ecosystems. Enter the LiveRamp Clean Room, which is powered by Habu and designed to elevate your return on ad spend (ROAS) by allowing seamless integration, analysis, and activation of your data across multiple platforms. By leveraging this innovative solution, you will gain a holistic view of performance metrics spanning all advertising channels, such as walled gardens, connected TV services, and social media platforms, which equips you to make strategic decisions based on comprehensive datasets. This cutting-edge tool promotes privacy-focused data collaboration within the growing LiveRamp global ecosystem, revealing new opportunities while enhancing your marketing efforts. Additionally, the platform accelerates the realization of value through a tailored user experience for business professionals, incorporating prebuilt templates and generative AI, as well as advanced analytics for more technically oriented users. Furthermore, you can fine-tune your advertising budget with transparent insights across walled gardens, channels, and cloud environments, ensuring you make the most judicious choices. Ultimately, the LiveRamp Clean Room is an indispensable resource for navigating the evolving terrain of data privacy and marketing analytics, empowering businesses to adapt and thrive in this new landscape. Through such capabilities, companies can not only safeguard their data but also maximize their advertising effectiveness.

Media

Media

Integrations Supported

Acxiom Real Identity
BeMob
CorralData
Data Virtuality
DataChannel
Dataddo
DinMo
Faraday
Google Cloud Platform
Habu
Ikigai
Integrate.io
Kochava
Meltano
Refold
Singer
Snowflake
Squaredance
Vertikl
Y42

Integrations Supported

Acxiom Real Identity
BeMob
CorralData
Data Virtuality
DataChannel
Dataddo
DinMo
Faraday
Google Cloud Platform
Habu
Ikigai
Integrate.io
Kochava
Meltano
Refold
Singer
Snowflake
Squaredance
Vertikl
Y42

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Outbrain

Date Founded

2006

Company Location

United States

Company Website

www.outbrain.com

Company Facts

Organization Name

LiveRamp

Date Founded

2011

Company Location

United States

Company Website

liveramp.com/solutions/clean-rooms/

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

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