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What is Overproof?

Overproof emerges as the premier AI-powered platform and application designed specifically for the evolving demands of the beverage alcohol sector. This innovative solution equips alcohol brands to create accurate, data-informed go-to-market strategies, thereby enhancing their competitive advantage in the market. OVERPROOF PLATFORM Utilize top-tier data to devise your go-to-market approach, define objectives, and monitor sales activities. Overproof integrates depletion reports to provide insights into whether you are concentrating on the most promising markets, account types, and activation strategies, allowing you to refine your approach for optimal growth. OVERPROOF APP Empower your team with the only application designed to help them achieve their targets. Specifically crafted for brand representatives and aligned with their fieldwork routines, the app boasts features such as goal tracking, account organization, menu evaluations, commitment entries, and streamlined automated processes. TASTINGS Maximize the benefits of your off-premise sampling initiatives by enabling your team to effortlessly collect essential store, inventory, and competitor information while monitoring consumer demographics, feedback, conversion rates, and team performance metrics. By harnessing insights from this comprehensive data, you can design more impactful programs that drive success. Additionally, Overproof’s capabilities ensure that your organization stays ahead of industry trends and customer preferences.

What is GoodFit?

GoodFit is an advanced data platform designed to improve go-to-market strategies by providing commercial teams with the necessary tools and insights to effectively identify, prioritize, and engage their ideal customers. The platform facilitates market and account analysis, enhances these accounts with tailored data points, and allows for the assessment or ranking of accounts according to their buying potential, thereby highlighting "high-potential" leads. By harnessing unique market data, proprietary performance metrics, and customizable features, GoodFit enables teams to implement both human-driven and automated go-to-market strategies—ranging from identifying target accounts to launching outreach campaigns—while also reducing customer acquisition costs through data-informed insights. In addition, it presents a unified view that helps revenue and marketing teams grasp their addressable market, strategically prioritize their outreach activities, and craft highly relevant messaging on a broader scale. This holistic methodology not only boosts operational efficiency but also significantly improves engagement with prospective customers, ultimately leading to higher conversion rates. As a result, organizations can expect a more streamlined approach that aligns their efforts with the needs of their target audience.

Media

Media

Integrations Supported

Google Calendar

Integrations Supported

Chili Piper
ClickUp
Google Sheets
HubSpot CRM
Intercom
LinkedIn
Merge
Microsoft Excel
Miro
Outreach
Paddle
Personio
Salesforce
Salesloft
Slack
Snowflake
Zoom
ZoomInfo

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad
On-Prem
Chromebook

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Overproof

Date Founded

2019

Company Location

United States

Company Website

www.overproof.com

Company Facts

Organization Name

GoodFit

Date Founded

2020

Company Location

United Kingdom

Company Website

www.goodfit.io

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Strategic Planning

Dashboard
Goal Setting / Tracking
KPIs

Categories and Features

Data Enrichment

Not specified

Go-To-Market

Not specified

Sales Intelligence

Not specified

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