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What is Parse.ly?

Genuine attention, as evaluated by Parse.ly, reveals how people prioritize their time, emphasizing what intrigues them and what matters in their lives. By analyzing its data, Parse.ly delves into consumer interests and the focal points of media organizations. The platform offers essential tools to creators, marketers, and developers, enabling them to assess content performance, affirm its significance, and design tailored content experiences that generate meaningful results. With the aid of real-time analytics, you can keep track of your audience engagement levels. Additionally, by leveraging historical data, you gain a well-rounded perspective on past trends, which can significantly inform your future strategies. Parse.ly boasts a comprehensive suite of over 30 unique attention metrics, along with robust subscriber tracking and segmentation features, equipping you with everything necessary for success. Rather than fixating on the accuracy of your metrics, direct your energy towards making impactful decisions based on the insights you collect. In the end, Parse.ly empowers you to enhance your content strategy and cultivate deeper connections with your audience, ultimately driving greater engagement and loyalty.

What is Momently?

We assert that data is integral to the functioning of the media team's efforts. Editors who are well-versed in the digital environment take the lead in monitoring metrics, making editorial decisions based on the data they gather. Momently's content analytics platform alleviates the burden on editors as they navigate the complexities of identifying the right metrics, allowing them to transition from simple analysis to taking meaningful action. They have the ability to respond to real-time insights or explore historical trends in depth. By leveraging Momently's dynamic analytics dashboard, editors can effectively keep track of their current readership while also using previous analyses to refine their future content strategies. This enables a thorough understanding of audience behavior; Momently offers all the vital content metrics needed to create a comprehensive assessment of past performance, which is crucial for strategic planning ahead. Furthermore, you can gain a holistic view of your audience's origins, including their geographical location, source channels, and mediums—whether they access content via web, iOS, Android, or Apple News—while also identifying which pieces are sparking the highest levels of engagement. This insight empowers editors to create content that resonates more deeply and effectively with their audience, ultimately leading to improved engagement and satisfaction. By prioritizing data-driven decisions, media teams can enhance their overall impact and relevance in a competitive landscape.

Media

Media

Integrations Supported

Brightspot
Convert Experiences
Freshpaint
Google Tag Manager
PostUp
WordPress

Integrations Supported

Brightspot
Convert Experiences
Freshpaint
Google Tag Manager
PostUp
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$9 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Parse.ly

Date Founded

2009

Company Location

United States

Company Website

www.parse.ly/

Company Facts

Organization Name

Momently

Date Founded

2015

Company Location

Canada

Company Website

momently.com

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

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