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What is Pathmetrics?

Pathmetrics is a powerful yet intuitive multi-touch attribution tool for WordPress, designed to help marketers track and understand how every visitor reaches conversion. Unlike traditional analytics platforms that rely on complex dashboards or opaque data models, Pathmetrics offers clear, visual insights into the entire customer journey—from the first click to form submission or purchase. It maps every interaction across channels such as Google, LinkedIn, YouTube, Facebook, Instagram, Bing, TikTok, and Pinterest, highlighting how each contributes to revenue. The plugin automatically tracks the time between first visit and conversion, providing a holistic view of user behavior and decision cycles. Fully integrated with WooCommerce and the most popular WordPress form builders, it requires no coding, scripts, or manual setup. Its GDPR-compliant architecture ensures visitor tracking only begins after consent, leveraging trusted cookie banner integrations like Cookiebot and CookieYes. With unlimited conversions and form tracking, Pathmetrics empowers teams to attribute marketing results with confidence and precision. It’s ideal for marketers who want to validate their UTM structures, measure true campaign performance, and prove ROI to stakeholders. The platform’s founders, based in Belgium, built Pathmetrics out of frustration with inaccurate attribution and “black box” data reporting. Today, Pathmetrics serves as the marketer’s truth engine, connecting the dots between traffic, engagement, and conversion—without the clutter.

What is Gravity Forms?

Gravity Forms is recognized as the top choice for creating advanced forms on your WordPress website, thanks to its exceptional user-friendliness and reliability. To avoid losing potential leads, elevate your business with a sleek contact form that comes equipped with a variety of time-saving features and tools. This plugin is all you need for WordPress form creation, enabling you to design and launch forms in just a few minutes. The entire process is simple and efficient; all you have to do is select your fields, modify your settings, and effortlessly embed forms into your site using the easy-to-use built-in tools. Moreover, Gravity Forms integrates seamlessly with popular web applications and online services, enhancing the functionality and adaptability of your forms. With more than ten years of expertise in the WordPress forms arena, Gravity Forms remains at the forefront of innovation, offering the most requested third-party integrations for users. This is merely the start—exciting premium partner integrations are on the horizon, promising to make your form-building journey even more robust. As new features roll out, you can look forward to an even more enriched user experience with Gravity Forms.

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Integrations Supported

WordPress

Integrations Supported

WordPress
ASAP Systems
Amply
Asana
COZYROC SSIS+ Suite
CRM Pro
ClickUp
Cognito Forms
Constant Contact Lead Gen & CRM
Kingmailer
MailPoet
Mailjoy
Postcoder
Privyr
Strategy Overview
Sugar Sell
dotdigital Engagement Cloud
monday AI work platform
servis.ai

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$59 per year

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars

Training Options

Documentation Hub

Company Facts

Organization Name

Pathmetrics

Date Founded

2025

Company Location

Belgium

Company Website

www.pathmetrics.io

Company Facts

Organization Name

Rocketgenius

Date Founded

2007

Company Location

United States

Company Website

www.gravityforms.com

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Forms Automation

Full Text Search
Text Editing

Online Form Builders

Not specified

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