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What is Pathmetrics?

Pathmetrics is a powerful yet intuitive multi-touch attribution tool for WordPress, designed to help marketers track and understand how every visitor reaches conversion. Unlike traditional analytics platforms that rely on complex dashboards or opaque data models, Pathmetrics offers clear, visual insights into the entire customer journey—from the first click to form submission or purchase. It maps every interaction across channels such as Google, LinkedIn, YouTube, Facebook, Instagram, Bing, TikTok, and Pinterest, highlighting how each contributes to revenue. The plugin automatically tracks the time between first visit and conversion, providing a holistic view of user behavior and decision cycles. Fully integrated with WooCommerce and the most popular WordPress form builders, it requires no coding, scripts, or manual setup. Its GDPR-compliant architecture ensures visitor tracking only begins after consent, leveraging trusted cookie banner integrations like Cookiebot and CookieYes. With unlimited conversions and form tracking, Pathmetrics empowers teams to attribute marketing results with confidence and precision. It’s ideal for marketers who want to validate their UTM structures, measure true campaign performance, and prove ROI to stakeholders. The platform’s founders, based in Belgium, built Pathmetrics out of frustration with inaccurate attribution and “black box” data reporting. Today, Pathmetrics serves as the marketer’s truth engine, connecting the dots between traffic, engagement, and conversion—without the clutter.

What is GreenOrb Statistics?

GreenOrb Statistics is a WordPress plugin aimed at providing analytics by storing visitor data directly within your own database, thereby eliminating the need for external analytics platforms. It adeptly examines traffic composition by filtering out bot activity, effectively removing known bots and automated browsers, flagging potentially suspicious visitor actions for your assessment each day, and delivering a comprehensive report of the filtered traffic. The free version, accessible on WordPress.org, includes functionalities like real-time visitor tracking, UTM campaign monitoring, click tracking, visitor journey mapping, scheduled email reports, 404 error tracking, and analysis of on-site search terms. To identify returning visitors, the plugin employs a single first-party cookie that awaits user consent through the WP Consent API, and this feature can be turned off for those preferring a cookie-free option. For an annual fee of $49, the Pro version expands its capabilities with additional features such as WooCommerce reports, goal tracking, form analytics, Core Web Vitals monitoring, and an AI tool that delivers clear insights about your website traffic using your own AI key. By emphasizing user privacy while providing extensive analytics, GreenOrb Statistics establishes itself as an essential resource for website owners aspiring to gain deeper insights into their audience. This plugin not only enhances data privacy but also empowers users with actionable insights to improve their website's performance and user experience.

Media

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Media

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Integrations Supported

WordPress

Integrations Supported

WordPress

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$49/year
Free Version

Supported Platforms

SaaS

Supported Platforms

On-Prem

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars

Training Options

Documentation Hub

Company Facts

Organization Name

Pathmetrics

Date Founded

2025

Company Location

Belgium

Company Website

www.pathmetrics.io

Company Facts

Organization Name

Green Orb Web Design

Date Founded

2008

Company Location

United Kingdom

Company Website

greenorbwebdesign.com/greenorb-statistics/

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Web Analytics

Not specified

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