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What is Pathmetrics?

Pathmetrics is a powerful yet intuitive multi-touch attribution tool for WordPress, designed to help marketers track and understand how every visitor reaches conversion. Unlike traditional analytics platforms that rely on complex dashboards or opaque data models, Pathmetrics offers clear, visual insights into the entire customer journey—from the first click to form submission or purchase. It maps every interaction across channels such as Google, LinkedIn, YouTube, Facebook, Instagram, Bing, TikTok, and Pinterest, highlighting how each contributes to revenue. The plugin automatically tracks the time between first visit and conversion, providing a holistic view of user behavior and decision cycles. Fully integrated with WooCommerce and the most popular WordPress form builders, it requires no coding, scripts, or manual setup. Its GDPR-compliant architecture ensures visitor tracking only begins after consent, leveraging trusted cookie banner integrations like Cookiebot and CookieYes. With unlimited conversions and form tracking, Pathmetrics empowers teams to attribute marketing results with confidence and precision. It’s ideal for marketers who want to validate their UTM structures, measure true campaign performance, and prove ROI to stakeholders. The platform’s founders, based in Belgium, built Pathmetrics out of frustration with inaccurate attribution and “black box” data reporting. Today, Pathmetrics serves as the marketer’s truth engine, connecting the dots between traffic, engagement, and conversion—without the clutter.

What is Integration for Airtable?

The Airtable Integration plugin is a WordPress tool that streamlines the movement of data between a WordPress website and Airtable. It allows users to transfer submissions from various supported form plugins, including WPForms, Gravity Forms, Contact Form 7, Ninja Forms, Fluent Forms, Formidable Forms, and Elementor Pro Forms, directly into specific Airtable bases and tables via customizable field mappings. Additionally, the plugin provides the ability to import Airtable records into WordPress, enabling the creation of posts, pages, users, categories, and tags, while offering filtering options based on views or formulas. Users can also re-import records to refresh existing WordPress content, with the added benefit of monitoring synchronization results through a Sync History feature. For secure data exchanges, the plugin supports connections through Airtable OAuth or personal access tokens. The free version permits one form connection and limits users to 300 synced submissions and 300 imported records each month. In contrast, the Pro plan, available for $99 annually, enhances the plugin's functionality by allowing unlimited sync volume, compatibility with custom post types, support for ACF and media files, and the option to schedule syncs every 15 minutes. These comprehensive features empower users to effectively control their data exchange process between WordPress and Airtable, ensuring a seamless integration experience. Overall, this plugin serves as a powerful tool for users looking to optimize their data management workflows.

Media

No images available

Media

No images available

Integrations Supported

WordPress

Integrations Supported

Airtable
Contact Form 7
Elementor
Formidable Forms
Gravity Forms
Ninja Forms
WP Fluent Forms
WPForms

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$0
The free plan includes 1 form connection, up to 300 synced submissions per month, and up to 300 imported records per month. Pro is $99 per year and includes unlimited volume, custom post types, ACF and media support, and scheduled syncs at 15-minute intervals.
Free Version

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars

Training Options

Documentation Hub

Company Facts

Organization Name

Pathmetrics

Date Founded

2025

Company Location

Belgium

Company Website

www.pathmetrics.io

Company Facts

Organization Name

RippleStep

Date Founded

2025

Company Location

India

Company Website

ripplestep.com/wordpress-airtable/

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Data Integration

Not specified

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