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What is Pathmetrics?

Pathmetrics is a powerful yet intuitive multi-touch attribution tool for WordPress, designed to help marketers track and understand how every visitor reaches conversion. Unlike traditional analytics platforms that rely on complex dashboards or opaque data models, Pathmetrics offers clear, visual insights into the entire customer journey—from the first click to form submission or purchase. It maps every interaction across channels such as Google, LinkedIn, YouTube, Facebook, Instagram, Bing, TikTok, and Pinterest, highlighting how each contributes to revenue. The plugin automatically tracks the time between first visit and conversion, providing a holistic view of user behavior and decision cycles. Fully integrated with WooCommerce and the most popular WordPress form builders, it requires no coding, scripts, or manual setup. Its GDPR-compliant architecture ensures visitor tracking only begins after consent, leveraging trusted cookie banner integrations like Cookiebot and CookieYes. With unlimited conversions and form tracking, Pathmetrics empowers teams to attribute marketing results with confidence and precision. It’s ideal for marketers who want to validate their UTM structures, measure true campaign performance, and prove ROI to stakeholders. The platform’s founders, based in Belgium, built Pathmetrics out of frustration with inaccurate attribution and “black box” data reporting. Today, Pathmetrics serves as the marketer’s truth engine, connecting the dots between traffic, engagement, and conversion—without the clutter.

What is Lead Recorder?

Lead Recorder is a lead source tracking and attribution platform that helps businesses understand exactly how each website lead found them. The platform records visitor journeys from the first source or ad click through the pages viewed, time spent, phone click, form submission, or booking event. It is designed for people who want clear lead attribution without digging through GA4, ad platform reports, or complicated analytics dashboards. Lead Recorder shows each lead in a live feed with plain-English context, such as whether they came from Google Ads, SEO, Facebook Ads, direct traffic, a referral, or a specific keyword. Users can view the landing page, every page visited, time spent on each page, device data, source channel, search term, and final conversion moment. The tool can track forms, phone number clicks, and booking actions, helping teams understand both online and offline lead behavior. Setup is designed to be fast, requiring only one script tag added to the website header. Lead Recorder works with major website platforms, including WordPress, Webflow, Squarespace, Wix, Shopify, Calendly, and custom HTML sites. It tracks visitors without cookies by storing attribution in the browser, making it simple for businesses to start recording lead journeys. Agencies can use Lead Recorder to show clients exactly which campaigns, ads, pages, and search terms are producing real business inquiries. With a free forever plan and paid options for more sites, unlimited leads, lead statuses, email alerts, CSV export, white labeling, and priority support, Lead Recorder gives businesses and agencies an easy way to prove marketing performance.

Media

No images available

Media

No images available

Integrations Supported

WordPress

Integrations Supported

WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$19/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pathmetrics

Date Founded

2025

Company Location

Belgium

Company Website

www.pathmetrics.io

Company Facts

Organization Name

Lead Recorder

Date Founded

2026

Company Location

Australia

Company Website

www.leadrecorder.com

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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Popular Alternatives

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