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What is Pega Marketing?

Instead of concentrating on broad, generic offers, prioritize personalized, one-on-one marketing during your engagements with current clients. Pega's next-best-action framework evaluates multiple elements, including sales, service, risk, retention, and operational priorities in real-time, to enhance your messaging. This approach enables marketers to more accurately identify customers with growth potential. By employing Pega's next-best-action tactics, you can ensure that every customer receives the most suitable action aimed at expanding your bank’s share of wallet. However, effective next-best-action strategies rely not only on internal customer data and transaction records but also on the incorporation of real-time information from widely-used platforms like Hadoop, Cassandra, and Equifax. This integration allows for a deeper and more nuanced understanding of each customer, significantly enhancing your decision-making capabilities in customer interactions. Ultimately, utilizing these enriched data streams can lead to stronger relationships and improved customer loyalty, which are vital for long-term success.

What is Aktana?

Aktana harnesses cutting-edge artificial intelligence combined with real-time human insights to provide sales and marketing teams in the life sciences industry with essential information that enhances customer experiences. Their AI-powered platform for next-best-actions integrates seamlessly with diverse data sources and critical elements of your commercial technology ecosystem, transforming extensive data into actionable guidance that aligns with existing workflows. By embedding intelligence throughout the entire omnichannel strategy, Aktana guarantees that each customer interaction feels like a continuous conversation—fluid, timely, and pertinent. Currently, over half of the top 20 global pharmaceutical companies leverage Aktana’s Contextual Intelligence Engine, which is tailored to optimize and elevate personalized omnichannel communications at scale. Furthermore, more than 300 brands globally are actively engaging with Aktana, emphasizing its role in nurturing intelligent customer interactions within the life sciences sector. This extensive utilization not only highlights Aktana's effectiveness in building meaningful connections but also illustrates how it drives impactful engagement strategies across the industry. The impressive reach of Aktana reflects a growing trend toward data-driven decision-making in enhancing customer experiences.

Media

Media

Integrations Supported

AWS Marketplace
Aprimo

Integrations Supported

AWS Marketplace
Aprimo

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pegasystems

Date Founded

1983

Company Location

United States

Company Website

www.pega.com

Company Facts

Organization Name

Aktana

Date Founded

2008

Company Location

United States

Company Website

www.aktana.com

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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