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What is Pendula?

In the current high-speed market environment, grabbing the attention of customers has become a formidable task, compelling leaders in marketing and customer experience (CX) to propel growth even amid the constraints of time and resources. Pendula leverages the extensive potential of generative AI to provide teams with the essential tools needed to create dynamic and meaningful two-way interactions with customers, ultimately driving greater inspiration, engagement, and retention. Serving as a pivotal entity in the global conversation between businesses and their customers, Pendula features user-friendly drag-and-drop functionalities that empower teams to enhance their efficiency. It enables proactive decision-making through real-time data activation, making Pendula a fundamental component of modern customer engagement and retention strategies. With its cutting-edge workflow studio, the only limitations are those of creativity, allowing users to curate data sources that pinpoint critical customer moments, thereby enriching the overall customer experience. This innovative approach not only improves communication efficiency but also fosters stronger relationships between brands and their target audiences, ultimately paving the way for sustainable business growth. As organizations seek to adapt to ever-changing customer needs, Pendula stands ready to transform customer interactions into lasting connections.

What is 360 SMS APP?

360 SMS App is a 100% Salesforce- and Zoho-native, AI-powered digital engagement platform that helps businesses connect, converse, and convert across 15+ messaging channels—without leaving Salesforce. Trusted by 3,000+ businesses across 100+ countries, it’s been a proven name for 10+ years and maintains a 4.98/5 rating on Salesforce AppExchange. Unify every customer conversation in one Salesforce interface—SMS plus WhatsApp, WeChat, LINE, Viber, Kakao, Zalo, and more. Teams can run true two-way messaging from Salesforce records, so sellers, marketers, and service reps never lose context. Every interaction is automatically captured and logged against Leads, Contacts, Accounts, Cases, Opportunities, and custom objects, creating a complete communication timeline that supports faster follow-ups, better handoffs, and cleaner reporting. Automation is at the core. Launch quickly with no-code tools for recurring messages, auto-replies, surveys, and drip campaigns. For more complex workflows, scale with Salesforce Flows, APIs, and integrations—trigger messages from record updates, stage changes, case milestones, or time-based events. This flexibility helps teams expand engagement without relying on developers for every new use case. AI and AI Agents improve productivity and outcomes at every stage of the journey. Use real-time language translation to respond instantly in a customer’s preferred language. AI-suggested replies help agents answer faster and more accurately, while message refinement and template quality scoring keep outreach clear, consistent, and compliant. Conversation intelligence delivers summaries, sentiment signals, key takeaways, and next-best-action recommendations, helping teams continuously optimize engagement. AI chatbots extend automation 24/7 by handling FAQs, qualifying leads, booking meetings, capturing structured data, and routing conversations to the right queue when human attention is needed—so response times stay low even after hour

Media

Media

Integrations Supported

Salesforce
Adobe Analytics
Amazon SES
Amazon Simple Notification Service (SNS)
Arena PLM
BigCommerce
Domo
Facebook Ads
Gong
Google Docs
HubSpot CRM
Microsoft 365
Microsoft Dynamics 365
MongoDB
Notion
Tableau
WooCommerce
Xero
Zoho CRM
monday.com

Integrations Supported

Salesforce
Adobe Analytics
Amazon SES
Amazon Simple Notification Service (SNS)
Arena PLM
BigCommerce
Domo
Facebook Ads
Gong
Google Docs
HubSpot CRM
Microsoft 365
Microsoft Dynamics 365
MongoDB
Notion
Tableau
WooCommerce
Xero
Zoho CRM
monday.com

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$20 or $7 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pendula

Date Founded

2015

Company Location

Australia

Company Website

www.pendula.com

Company Facts

Organization Name

360 SMS APP

Date Founded

2012

Company Location

United States

Company Website

360smsapp.com

Categories and Features

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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