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What is Photoroom?

Photoroom is the AI visual solution purpose-built for e-commerce, helping businesses transform raw product shots into listings that convert and clear every marketplace's requirements. Retailers, marketplaces, and consumer brands rely on it to produce, organise, and scale product imagery across all their channels — compressing what used to take weeks of photography into minutes of work. On-brand, accurate, and ready to sell. Photoroom runs commerce-specific models tuned for product fidelity — no warped shapes, no color shifts, none of the artificial look that costs buyer trust — because it solves for whether an image sells, not just whether it looks good. Teams managing thousands of SKUs can process an entire catalogue in a single pass, applying edits and brand kits uniformly so every listing looks consistent on every channel, with no designer or studio required and output up to 4K resolution. For larger operations, a production-grade image-processing API plugs straight into the tools sellers already run (Shopify, Amazon, eBay, TikTok Shop, and custom storefronts), establishing Photoroom as the central home for a brand's product visuals and automating production end to end. Capabilities range across background removal, generated product scenes, ghost mannequin shots, virtual models, brand-consistent output, and automated marketplace compliance. Photoroom grows with the business — individual sellers start free on web or mobile and upgrade as they scale, while marketplaces, retailers, and global brands run dedicated, sales-supported deployments. And because the underlying AI stays model-agnostic, customers always work with best-in-class quality tuned for commerce, with no disruption as the technology advances. Customers include Amazon, Mercari, Depop, Decathlon, and DoorDash — and Warner Bros. tapped Photoroom's API to power the viral "Barbie the Movie" selfie generator, used more than 13 million times.

What is Hero?

Hero transforms the way you identify, price, and list items for sale in just seconds, enabling you to swiftly post on both Hero and other marketplace platforms. The app enhances your selling journey by automatically creating titles, descriptions, conditions, and images for your listings. With advanced vision technology, it allows for real-time scanning and pricing simply by pointing your smartphone at the item. While selling online ideally should be simple and efficient, traditional methods can be time-consuming, involving lengthy processes like photographing items, writing descriptions, setting prices, and negotiating with buyers. Hero changes the game, ensuring that selling is as simple as possible. Seize the chance to be among the pioneers in streamlining your selling experience—join the waitlist today and enjoy hassle-free selling. You'll likely find it hard to believe you ever did without such an innovative tool!

Media

Media

Integrations Supported

Airtable
Capture One
Figma
Image Relay
Model Context Protocol (MCP)
Pixelz
Shopify
WordPress
Zapier
eBay

Integrations Supported

Airtable
Capture One
Figma
Image Relay
Model Context Protocol (MCP)
Pixelz
Shopify
WordPress
Zapier
eBay

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Photoroom

Date Founded

2019

Company Location

France

Company Website

www.photoroom.com

Company Facts

Organization Name

Hero

Company Website

herostuff.com

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