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What is Phunware?

Phunware delivers mobile applications that blend gamification and interactive features, empowering brands to engage deeply with their customers while driving digital transformation. By utilizing a combination of your own data, exclusive insights from Phunware, and third-party resources, you can achieve a comprehensive understanding of your customer base. This capability allows for the delivery of focused messages that capture the attention of customers at various stages of their journey, whether it be before, during, or after their interactions. Furthermore, Phunware excels in developing innovative mobile experiences through customized app development services. As a distinctive entity in the market, we are the sole comprehensive enterprise software platform dedicated to mobile, providing businesses with the vital tools, solutions, data, and services necessary to effectively connect with, manage, and monetize their mobile app audiences globally. Our holistic approach empowers brands to create tailored experiences that resonate with users, thereby fostering enhanced customer loyalty and increasing brand visibility. This commitment to personalization not only strengthens customer relationships but also positions brands to thrive in a competitive landscape.

What is Nielsen ONE?

Nielsen ONE functions as a comprehensive tool for measuring cross-media engagement, providing unified insights into audience interactions with traditional television, streaming services, and various digital channels. By integrating first-party and third-party audience data, it enables detailed media planning and assessment, thereby facilitating the creation of customized and effective advertising strategies aimed at reaching the desired audience at the most effective times. This platform offers deduplicated metrics for both advertisements and content, presenting a unified view of audience behavior that is essential for informing content development and monetization approaches. Through a distinctive identity framework, Nielsen ONE combines panel data, third-party identity information, and direct connections with publishers to deliver accurate, individual-level impressions for advertising campaigns. Additionally, with the ability to deduplicate ads across four screens, it thoroughly evaluates viewer engagement across multiple devices, such as connected TVs, laptops, and smartphones, while also considering out-of-home, broadband-only, and over-the-air viewing data. Ultimately, Nielsen ONE not only enhances the media landscape but also empowers advertisers and content producers with vital insights to refine their outreach and engagement strategies effectively, ensuring that they remain competitive in an ever-evolving marketplace. Its commitment to providing actionable intelligence makes it a valuable asset for anyone involved in media and advertising.

Media

Media

Integrations Supported

Junos Traffic Vision

Integrations Supported

Spotai

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Phunware

Date Founded

2009

Company Location

United States

Company Website

www.phunware.com

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/nielsen-one/

Categories and Features

Application Development

Access Controls/Permissions
Code Assistance
Code Refactoring
Collaboration Tools
Compatibility Testing
Data Modeling
Debugging
Deployment Management
Graphical User Interface
Mobile Development
No-Code
Reporting/Analytics
Source Control
Testing Management
Version Control

Categories and Features

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