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What is Pitops?

Pitops emerges as the exclusive software solution that can perform authentic closed-loop system identification with PID controllers in Auto mode or with secondary PID controllers in Cascade mode, all without the need to disrupt the cascade chain or engage in additional, time-consuming plant step tests. This positions Pitops as unmatched in the market, as no other competing software can accurately identify transfer functions using data gleaned from PID controllers operating in Cascade mode. Moreover, Pitops carries out transfer function identification purely in the time domain, setting it apart from other tools that depend on the more complex Laplace (S) or Discrete (Z) domains. The software is also equipped with an extraordinary ability to handle multiple inputs and simultaneously identify various transfer functions. By employing a cutting-edge proprietary algorithm, Pitops enables closed-loop transfer function system identification in the time domain with multiple inputs, vastly outpacing traditional techniques such as ARX/ARMAX/Box and Jenkins that are utilized by rival tools. This innovative methodology not only simplifies the identification process but also significantly improves both accuracy and efficiency, solidifying Pitops as the industry's premier choice. As a result, users can expect a more streamlined and effective approach to system identification that enhances overall performance.

What is Cascade?

Cascade is an advanced digital advertising optimization tool designed specifically for in-house teams, enabling them to replicate agency-level performance without the added financial burden. By integrating ad accounts with web analytics, users can easily ask questions using simple language. The platform leverages AI to illuminate the elements affecting campaign outcomes, detect potential issues, and convert insights into actionable recommendations. Its primary goal is to facilitate the transition from insights to actions by suggesting modifications in budgets, testing strategies, targeting methods, and creative approaches for rapid implementation. Cascade supports major platforms, including Google, Meta, TikTok, Apple Search Ads, and Amazon Ads, along with web analytics, offering a cohesive cross-channel view that highlights clear trade-offs while documenting changes and their rationales. Every decision made and its subsequent effect contribute to an ongoing cycle of data acquisition, learning, and execution that improves future recommendations. This tool is ideally suited for direct-to-consumer and growth-focused teams that aim to enhance their paid acquisition strategies, streamlining weekly optimization, campaign launches, and budget predictions—all while reducing the workload on specialists and lowering operational costs. In addition, its intuitive interface allows teams to swiftly respond to changes in the advertising environment, promoting more agile and informed decision-making. Ultimately, Cascade empowers teams to maximize their advertising efficacy while maintaining flexibility in a dynamic market.

Media

Media

Integrations Supported

Amazon Ads
Apple Search Ads
Facebook Ads
Google Ads
TikTok Ads
X Ads (Twitter Ads)

Integrations Supported

Amazon Ads
Apple Search Ads
Facebook Ads
Google Ads
TikTok Ads
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$70/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PiControl Solutions

Date Founded

1992

Company Location

United States

Company Website

www.picontrolsolutions.com/products/pitops/

Company Facts

Organization Name

Cascade

Date Founded

2025

Company Location

Japan

Company Website

cascaded.ai/en

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