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What is PlayReady?

Microsoft is committed to partnering with a range of companies in the content delivery sector to ensure that users can access top-notch content seamlessly, whether they are at home or on the move, and regardless of the device or service they choose. The introduction of CBC-S support in software clients marks a major upgrade, enabling PlayReady Server to function effectively on Linux while achieving notable performance gains through asynchronous processing. Moreover, numerous enhancements have been introduced to meet the demands of content owners for high-definition formats such as 1080p and 4K, while also providing robust protection for early window content. To further encourage the integration of PlayReady and HTML5 EME across devices like smartphones, smart TVs, and set-top boxes, Microsoft intends to provide an extensive toolkit designed to facilitate the incorporation of PlayReady into modern browsers on these platforms. This suite of tools is expected to simplify development workflows and lighten the load for ecosystem partners, which will empower service providers to stream premium video content directly through web browsers, thus eliminating the necessity for external plug-ins. Ultimately, this initiative not only improves convenience for users but also enhances the availability of high-quality content across a wide array of devices, fostering a more connected and accessible viewing experience. By prioritizing these efforts, Microsoft aims to redefine the landscape of digital content consumption.

What is Intertrust ExpresssPlay?

Content protection and anti-piracy services play a crucial role in preserving the integrity of premium and high-value OTT streaming as well as broadcast delivery. This involves a cloud-based multi-DRM service tailored to safeguard content and enable media monetization for video streamers and content distributors alike. Moreover, a cloud-driven security solution for broadcast television facilitates direct transmission to smart TVs, eliminating the necessity for set-top boxes or conditional access modules, which in turn reduces both capital and operational costs. In addition, robust anti-piracy strategies are vital and should include digital fingerprinting, forensic watermarking, web monitoring, and support for piracy takedowns. The growth of streaming services has increasingly integrated into pay-TV business models, unfortunately coinciding with a rise in online piracy incidents. Addressing this concerning trend requires a modern and innovative approach that goes beyond outdated security measures designed for older broadcasting and streaming techniques. To meet the demand for effective content protection in today’s rapidly evolving landscape, Intertrust has developed the ExpressPlay Media Security Suite, which features a cloud-centric multi-DRM service, comprehensive anti-piracy solutions, forensic watermarking, and other protective capabilities, ensuring that content remains secure and monetizable against emerging threats. This comprehensive suite is tailored to adapt to the swiftly changing digital environment, reinforcing the dedication to safeguarding both creators and distributors. As the landscape continues to shift, it remains imperative to stay ahead of potential risks and challenges.