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What is Poplar?

Meet Poplar, an innovative programmatic platform designed to utilize API capabilities, enabling brands to quickly and easily create personalized direct mail campaigns within minutes. With an intuitive interface, users can effortlessly set up and initiate both one-time and recurring campaigns while integrating smoothly with leading marketing automation solutions, e-commerce systems, and cloud services. Enhance your mailings by using dynamic HTML templates that provide customized imagery and text tailored for each individual recipient. Reach out to customers who have left items in their shopping carts through strategically targeted direct mail, and effortlessly upload custom mailing lists that create opportunities for cross-selling and trigger responses from existing clients, all while selecting from a range of postage options, delivery speeds, and scheduling preferences. Whether your goal is to send out a single piece or a million, you can take advantage of competitive rates per piece without any unexpected SaaS or subscription fees. Our platform also features comprehensive multivariate testing capabilities, allowing marketers to analyze and improve various aspects of their campaigns across different channels, ensuring optimal impact and engagement. By leveraging these sophisticated tools, brands can dramatically enhance their marketing efforts and realize remarkable outcomes, ultimately leading to greater customer satisfaction and loyalty.

What is LetterFriend?

LetterFriend offers a distinctive service for direct mail and handwritten letters, empowering organizations to create personalized, genuinely handwritten messages, envelopes, and cards crafted by talented writers, steering clear of automated systems or mass-produced materials; this approach allows businesses to effectively navigate the digital realm and strengthen customer relationships, drive referrals, and foster overall growth via meaningful physical communication. Users can effortlessly upload their contact lists via CSV files or integrate through various CRM platforms, Zapier, or an API, which streamlines the automation and scaling of their outreach initiatives, whether for sending thank-you notes, prospecting letters, seasonal cards, or any other personalized correspondence that is addressed by hand and sent directly from the organization. With an emphasis on human-centric direct mail, LetterFriend utilizes real writers based in New Jersey to pen each note, leading to significantly higher open and response rates than typical printed materials or email campaigns, while also providing a variety of customizable options like envelopes, sticky notes, signatures, postcards, and more to cater to individual preferences. This service not only differentiates itself through its personal touch but also seeks to cultivate stronger bonds between businesses and their clients by celebrating the art of handwritten communication. Furthermore, the personal nature of these letters can evoke emotional responses, which is often missing in digital interactions, thereby enhancing the overall effectiveness of outreach efforts.

Media

Media

Integrations Supported

HubSpot CRM
Zapier
ActiveCampaign
Automate.io
Blueshift
Braze
Cordial
Customer.io
HubSpot Customer Platform
HubSpot Marketing Hub
Leanplum
Ortto
Rejoiner
Sailthru
Wufoo

Integrations Supported

HubSpot CRM
Zapier
Insightly
Microsoft Excel
Oracle CRM On Demand
SAP Cloud Platform

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Share Local Media

Date Founded

2016

Company Location

United States

Company Website

heypoplar.com

Company Facts

Organization Name

LetterFriend

Date Founded

2010

Company Location

United States

Company Website

letterfriend.com

Categories and Features

Categories and Features

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DirectMail2.0