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What is Poplar?
Meet Poplar, an innovative programmatic platform designed to utilize API capabilities, enabling brands to quickly and easily create personalized direct mail campaigns within minutes. With an intuitive interface, users can effortlessly set up and initiate both one-time and recurring campaigns while integrating smoothly with leading marketing automation solutions, e-commerce systems, and cloud services. Enhance your mailings by using dynamic HTML templates that provide customized imagery and text tailored for each individual recipient. Reach out to customers who have left items in their shopping carts through strategically targeted direct mail, and effortlessly upload custom mailing lists that create opportunities for cross-selling and trigger responses from existing clients, all while selecting from a range of postage options, delivery speeds, and scheduling preferences. Whether your goal is to send out a single piece or a million, you can take advantage of competitive rates per piece without any unexpected SaaS or subscription fees. Our platform also features comprehensive multivariate testing capabilities, allowing marketers to analyze and improve various aspects of their campaigns across different channels, ensuring optimal impact and engagement. By leveraging these sophisticated tools, brands can dramatically enhance their marketing efforts and realize remarkable outcomes, ultimately leading to greater customer satisfaction and loyalty.
What is Lob?
Lob stands out as the sole direct mail automation platform designed for the modern digital landscape. This innovative platform streamlines the entire direct mail execution process for businesses of all sizes, encompassing everything from design and printing to postage, delivery, and sustainability, all while providing comprehensive analytics and campaign attribution. More than 11,000 companies rely on Lob to elevate their direct mail efforts into a more intelligent and effective communication strategy. With Lob, enterprises can seamlessly integrate traditional mail into their digital marketing initiatives, ensuring that they stay competitive in an increasingly digital world.
Integrations Supported
Adobe Marketo Engage
Blueshift
Customer.io
Iterable
Ortto
Simon AI
Wufoo
Zapier
ActiveCampaign
Integrations Supported
Adobe Marketo Engage
Blueshift
Customer.io
Iterable
Ortto
Simon AI
Wufoo
Zapier
5X
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Android
iPhone
iPad
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Company Facts
Organization Name
Share Local Media
Date Founded
2016
Company Location
United States
Company Website
heypoplar.com
Company Facts
Organization Name
Lob
Date Founded
2013
Company Location
United States
Company Website
lob.com
Categories and Features
Direct Mail Automation
Not specified
Categories and Features
Address Verification
Not specified
Direct Mail Automation
Analytics/Reporting
Campaign Management
Delivery Tracking
Design Management
Event Triggered Mailings
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
Shipment Tracking
Alerts/Notifications
For eCommerce