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What is Prisma Campaigns?

The Agile Marketing Platform tailored for Financial Services Our services empower Financial Institutions to enhance customer connections, boost wallet share, and foster loyalty. We facilitate the seamless execution of personalized campaigns across multiple channels, all at scale. Prisma Campaigns serves as a smart omnichannel orchestrator, suitable for online banking, mobile banking, email, SMS, and various other platforms. By leveraging customer data, it enables Financial Institutions to launch targeted and personalized campaigns that resonate at every phase of the customer journey. Transform insights into action Strategically manage segmented real-time campaigns for optimal impact. Tailored 1-to-1 messaging Elevate conversion rates by providing messages that are both personal and contextually relevant. Comprehensive platform solution Manage all your communication channels—mobile, web, and email—conveniently from a single interface. Effortless integration process With our user-friendly SDK, you can be operational in just six weeks, ensuring a swift transition. #StayRelevant

What is JustRelate Marketing Automation?

JustRelate Marketing Automation is an email marketing and automation platform built on JustRelate Home, the central hub for connecting and managing an organization's mar-tech stack. It can be deployed as a standalone product or as an integrated component within the JustRelate Cloud ecosystem, operating alongside products such as JustRelate CRM, Web Builder, and Email Builder. The platform covers the full operational scope of email marketing: from campaign creation and audience management to automated multi-step delivery and performance measurement. Campaign execution is built around mailings composed of an email template, a recipient list, and dispatch settings. Templates support field-level personalization — including name, company, phone number, and custom fields — through a built-in templating language with conditional logic, allowing each generated email to reflect individual recipient data. Content creation is further assisted by a contextual AI that operates within the parameters of the user's brand, campaigns, and project objectives. Trigger-based automation workflows respond to specific recipient actions — such as link clicks, form submissions, or topic subscriptions — and execute configurable sequences of follow-up mailings. Workflows support branching logic based on engagement patterns, enabling precise, multi-path communication flows. Each workflow is validated before activation, and the platform ensures no recipient receives the same email more than once. Audience management relies on topic-based consent profiles, where each subscriber's consent status and its origin are fully documented. Recipients can be sourced from topic subscriptions, CRM-connected lists, or CSV imports. The platform exposes an API for integration into any external application environment, enabling interoperability across the broader mar-tech stack.

Media

Media

Integrations Supported

Fastfill

Integrations Supported

JustRelate CRM

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

on request

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Prisma Campaigns

Date Founded

2015

Company Location

United States

Company Website

www.prismacampaigns.com

Company Facts

Organization Name

JustRelate Group

Date Founded

1989

Company Location

Germany

Company Website

www.justrelate.com/de/justrelate-marketing-automation

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Artificial Intelligence

For Sales
Machine Learning
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation

Banking

Corporate Banking
Credit Union
Investment Banking
Multi-Branch
Online Banking
Private Banking
Retail Banking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Online Banking

Chat / Messaging
Marketing Automation
Retail Banking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Email Marketing

Not specified

Marketing Automation

Not specified

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