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What is PubWise?

PubWise enables publishers of all sizes to effortlessly implement and enhance a comprehensive suite of contemporary programmatic technologies. By eliminating uncertainty in areas such as header bidding, programmatic demand, Google AdX, and digital reporting, PubWise streamlines the advertising process. This platform supports various ad formats, including web banners, apps, videos, native ads, AMP, and CTV, granting each publisher the flexibility to utilize only the tools and technologies they require while maintaining full control over the user experience. Distinctively, PubWise is the sole Prebid.js management service that offers Smart Path Optimization Technology (SPOT), leveraging machine learning to provide an optimized ad configuration that aligns with user segments and customized demand inclusion, ultimately enhancing net revenue and reducing latency. With a strong commitment to safeguarding publisher value and data, PubWise ensures clarity in auction dynamics, transparency in fees, and direct sales interactions. Through the PubWise DSP and oRTB platforms, advertisers can connect with highly targeted audiences via leading publishers, increasing the effectiveness of their campaigns. Furthermore, PubWise operates as a first-party, fully observable, end-to-end platform dedicated to promoting efficiency, delivering sustained value, and ensuring adaptability for the future. This comprehensive approach positions PubWise as a key player in the evolving landscape of digital advertising.

What is Advangelists?

Successful advertising should seamlessly combine outstanding features, intuitive design, and all essential tools within a single platform. By utilizing micro-targeting techniques and machine learning, programmatic media can reach impressive levels of precision in its implementation. Additionally, employing a scalable cloud infrastructure can lead to significant reductions in operational costs. We firmly believe that future media buying platforms should provide a wide-ranging suite of capabilities and resources for advertisers, all available at a straightforward price. Furthermore, we contend that integrated ad fraud detection and brand safety protocols are crucial elements of this system. With tools for pre-bid, post-bid, and in-depth fraud detection, advertisers can acquire valuable insights into the fraud challenges linked to their selected publishers, whether acquired directly or via Real-Time Bidding (RTB). In the end, we maintain that a fully automated programmatic ecosystem not only boosts responsiveness to market changes but also improves overall performance results. In this fast-changing environment, it is imperative to stay ahead of emerging trends and foster transparency for sustained success. The ability to adapt quickly will ultimately define the leaders in advertising.

Media

Media

Integrations Supported

Admiral
Intuizi
Lotame
PlaceIQ
Sizmek Ad Suite
The Trade Desk

Integrations Supported

Admiral
Intuizi
Lotame
PlaceIQ
Sizmek Ad Suite
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PubWise

Date Founded

2016

Company Location

United States

Company Website

www.pubwise.io

Company Facts

Organization Name

Advangelists

Date Founded

2016

Company Location

United States

Company Website

advangelists.com

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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