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What is Purify Digital?

Purify Digital functions as a performance-driven advertising network and traffic partner for advertisers and publishers alike, focusing on real-time display and mobile advertising solutions. The network offers a wide array of premium ad inventory for both web and mobile channels, including options for in-app and mobile web, while utilizing real-time tracking to improve optimization and facilitate an effortless onboarding experience for clients. Its expertise covers multiple industries such as ecommerce, media, gaming, finance, browser extensions, and news outlets. For publishers, Purify Digital underscores substantial fill rates, tailored support, and robust monetization strategies for traffic that may not be fully utilized. Advertisers, in turn, gain from partnerships with publishers via programmatic campaigns, accurate ad targeting, and continuous performance improvements. The network is committed to transparency, providing carefully selected campaigns, personalized account management, and attractive cost-per-thousand impressions (CPMs) to ensure maximum value for its collaborators. Furthermore, Purify Digital continuously seeks to foster advantageous partnerships between advertisers and publishers by delivering innovative and effective advertising solutions that adapt to the evolving digital landscape. This commitment to evolution not only enhances the efficacy of campaigns but also strengthens the overall ecosystem of digital advertising.

What is Passendo?

Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape.

Media

Media

Integrations Supported

NordVPN
Revcontent
Similarweb
Sovrn

Integrations Supported

NordVPN
Revcontent
Similarweb
Sovrn

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€500 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Purify Digital

Date Founded

2007

Company Location

United Kingdom

Company Website

purifydigital.com

Company Facts

Organization Name

Passendo

Date Founded

2016

Company Location

Denmark

Company Website

passendo.com

Categories and Features

Categories and Features

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