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What is Purlem?

Recognize the individuals who interact with your direct mail campaigns, automate future communications, and personalize landing pages using Personal URLs (PURLs). You can effortlessly adapt your website's content in alignment with your mailing list with just a click. By incorporating features such as auto-filled forms and dynamic content, personalization greatly enriches the visitor experience, which can lead to a rise in conversions by quickly providing what they are looking for. Acquire valuable insights into who is engaging with your marketing efforts while keeping track of your campaign's effectiveness. Access real-time metrics on customer interactions to fine-tune your marketing strategies for success. Gain an understanding of your website's visitors, even if they don't complete a form, and send immediate alerts to your sales team for timely follow-ups, ensuring that potential leads are not overlooked. Furthermore, seamlessly incorporate visitors into your chosen CRM or Marketing Automation system. It’s crucial to cease wasting resources on ineffective marketing strategies and to start achieving measurable outcomes. By following these recommendations, you can significantly enhance the effectiveness of your marketing endeavors while fostering stronger relationships with your audience. This proactive approach ensures that you stay ahead in a competitive landscape.

What is Actito?

Elevate the experiences of your customers and prospects at every stage of their journey by leveraging Actito's Activation Platform. Equipped with real-time personalization features and omnichannel marketing automation, Actito allows you to deliver the ideal message at just the right time and through the most suitable channels, ultimately enhancing conversion rates and fostering revenue growth. Consolidate all your data sources into a single, centralized repository to refine your engagement strategies while remaining compliant with GDPR regulations. Tailor your communications by using customers' names and providing them with personalized offers that are relevant and timely. The advanced Actito data model enables you to respond to customer preferences in a precise, intuitive manner, ensuring that interactions align with their chosen communication methods. Create bespoke marketing campaigns that address the individual needs of each customer, maintaining a continuous dialogue throughout your relationship. Don't hesitate to explore innovative ideas and launch imaginative campaigns that send a direct and personalized message at the most advantageous times. By adopting this approach, you will not only capture your audience's attention more effectively but also cultivate enduring loyalty and satisfaction that will benefit your brand in the long run. This commitment to understanding and responding to customer needs will set your business apart in a competitive landscape.

Media

Media

Integrations Supported

Cloud4Wi
Commanders Act
Fresh Relevance
FuseCommander
Qlik Application Automation
TrustCommander
iRaiser
tradeit

Integrations Supported

Cloud4Wi
Commanders Act
Fresh Relevance
FuseCommander
Qlik Application Automation
TrustCommander
iRaiser
tradeit

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$500.00/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Purlem

Date Founded

2005

Company Location

United States

Company Website

www.purlem.com

Company Facts

Organization Name

Actito

Date Founded

2000

Company Location

Belgium

Company Website

www.actito.com

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Popular Alternatives

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