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What is PwC Customer Link?

Customer Link, developed by PwC, functions as a comprehensive customer data platform that merges your internal data with extensive external data sourced from PwC, offering a well-rounded 360° view of your customers. Elevate the customer experience with insights that surpass those provided by conventional platforms. Maintain a consistent and personalized engagement across multiple channels and devices, ensuring that your customers’ needs are effectively met. Discover a dynamic and thorough customer profile that adapts to changing demands while emphasizing actionable moments through strategic call-to-action prompts. Utilize PwC’s advanced AI and machine learning technologies to build a unified understanding of individuals, households, and key consumer segments. Gain better visibility into your spending patterns, the effectiveness of various channels, and the outcomes of customer interactions, enabling you to spot potential inefficiencies and reveal new opportunities for significant returns. This integrated strategy not only optimizes your resources but also fosters more informed decision-making in your customer engagement initiatives, paving the way for sustained growth and enhanced loyalty. By harnessing these insights, companies can better align their offerings with customer expectations, ultimately leading to improved satisfaction and retention.

What is Bikky?

Create a detailed database of your patrons to better understand their identities, behaviors across multiple platforms, and how these insights can enhance your restaurant operations. Attain a holistic view of guest profiles by integrating information from your POS systems, online orders, reservations, and loyalty programs. By categorizing your customers, you can conduct a thorough analysis of their marketing interactions in relation to their purchasing patterns. Monitor metrics such as retention rates, visit frequency, and customer lifetime value by location, while also tracking revenue fluctuations over time. This comprehensive approach provides immediate insights into audience sizes, helping to address vital questions and offering a clearer perspective on performance metrics across various venues. It allows you to identify effective strategies, areas needing improvement, and subsequent actions to implement. Examine both aggregate and location-specific data regarding new customer acquisition, retention, and overall value contribution. Uncover the essential elements that drive revenue, including which menu items encourage customer trials, foster loyalty, or lead to attrition. Provide your general managers with the critical KPIs that align with your brand’s goals, empowering them with the necessary tools to ensure success. Cultivating a data-driven culture enables your restaurant to swiftly adapt to evolving customer preferences and demands, paving the way for sustained growth and innovation. By regularly reviewing and adjusting strategies based on data insights, your restaurant can maintain a competitive edge in the industry.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$200 per location per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PwC

Date Founded

1998

Company Location

United Kingdom

Company Website

www.pwc.com/us/en/products/customer-link.html

Company Facts

Organization Name

Bikky

Date Founded

2017

Company Location

United States

Company Website

www.bikky.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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