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What is PwC Customer Link?

Customer Link, developed by PwC, functions as a comprehensive customer data platform that merges your internal data with extensive external data sourced from PwC, offering a well-rounded 360° view of your customers. Elevate the customer experience with insights that surpass those provided by conventional platforms. Maintain a consistent and personalized engagement across multiple channels and devices, ensuring that your customers’ needs are effectively met. Discover a dynamic and thorough customer profile that adapts to changing demands while emphasizing actionable moments through strategic call-to-action prompts. Utilize PwC’s advanced AI and machine learning technologies to build a unified understanding of individuals, households, and key consumer segments. Gain better visibility into your spending patterns, the effectiveness of various channels, and the outcomes of customer interactions, enabling you to spot potential inefficiencies and reveal new opportunities for significant returns. This integrated strategy not only optimizes your resources but also fosters more informed decision-making in your customer engagement initiatives, paving the way for sustained growth and enhanced loyalty. By harnessing these insights, companies can better align their offerings with customer expectations, ultimately leading to improved satisfaction and retention.

What is BlueVenn?

A Customer Data Platform paired with an Omnichannel Marketing Hub allows for the seamless integration of customer interactions across multiple devices and channels, providing personalized omnichannel experiences that significantly boost customer engagement and foster long-term loyalty. BlueVenn acts as a robust platform for overseeing customer data, ensuring compliance, and orchestrating customer journeys through sophisticated analytics and machine learning, which enable highly targeted personalized interactions. Our cutting-edge drag-and-drop tools for customer analytics, segmentation, and predictive insights give users instant access to crucial data, while the omnichannel customer journey builder tailors every online and offline customer interaction for optimal impact. This integration not only simplifies data management but also elevates the overall customer experience, nurturing stronger connections with clients. By leveraging these advanced features, businesses can respond to customer needs more effectively and adapt strategies in real time.

Media

Media

Integrations Supported

Integrations Supported

Adestra
Google Analytics
HubSpot Customer Platform
Infobip
Instiller
Listrak
Lotame
NetSuite
Pure360
Sailthru
Salesforce
SendGrid
Shopify
Tableau
Upland Rant & Rave
Uptix
Webex Campaign
X (Twitter)
display block
dotdigital Engagement Cloud

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$2,333 per month
Billed Annually. Based on the size of your database.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Online Training

Training Options

Online Training
On-Site Training

Company Facts

Organization Name

PwC

Date Founded

1998

Company Location

United Kingdom

Company Website

www.pwc.com/us/en/products/customer-link.html

Company Facts

Organization Name

Upland Software

Date Founded

2010

Company Location

United States

Company Website

www.bluevenn.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Matching
Personalization

Email Marketing

Not specified

Journey Orchestration

Not specified

Personalization

Not specified

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