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What is PwC Customer Link?

Customer Link, developed by PwC, functions as a comprehensive customer data platform that merges your internal data with extensive external data sourced from PwC, offering a well-rounded 360° view of your customers. Elevate the customer experience with insights that surpass those provided by conventional platforms. Maintain a consistent and personalized engagement across multiple channels and devices, ensuring that your customers’ needs are effectively met. Discover a dynamic and thorough customer profile that adapts to changing demands while emphasizing actionable moments through strategic call-to-action prompts. Utilize PwC’s advanced AI and machine learning technologies to build a unified understanding of individuals, households, and key consumer segments. Gain better visibility into your spending patterns, the effectiveness of various channels, and the outcomes of customer interactions, enabling you to spot potential inefficiencies and reveal new opportunities for significant returns. This integrated strategy not only optimizes your resources but also fosters more informed decision-making in your customer engagement initiatives, paving the way for sustained growth and enhanced loyalty. By harnessing these insights, companies can better align their offerings with customer expectations, ultimately leading to improved satisfaction and retention.

What is OptInsight?

Start your journey today by collecting customer data through legitimate opt-ins using our top-tier customer data and e-consent management platform. We serve a variety of industries, including Pharma & Life Sciences, enabling you to gather GDPR-compliant opt-ins and launch multi-channel communications with healthcare professionals to expand your reach. Improve your sales conversion rates by participating in exceptional multi-channel interactions that cater to customer preferences. In the Financial Services field, you can retain control and protect personal data shared with external parties, ensuring adherence to regulations while enhancing your reputation. Our solutions aim to optimize the use of your data, concentrating on personal data management and GDPR compliance through our e-consent management platform. We help manage personal data and consent across multiple channels, offering services that effectively collect and utilize personal information. By collaborating with our partners, our technology empowers organizations to handle personal data in a relevant and compliant way, guaranteeing that your data management strategies are effective and reliable. With our platform, you can make a substantial advancement in improving customer engagement and ensuring data integrity, ultimately leading to better business outcomes. Embrace the opportunity to transform your data management practices and enhance customer trust today.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$750 per month

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PwC

Date Founded

1998

Company Location

United Kingdom

Company Website

www.pwc.com/us/en/products/customer-link.html

Company Facts

Organization Name

OptInsight

Date Founded

2018

Company Location

Netherlands

Company Website

www.opt-insight.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Dashboard

Data Source Integrations
Functions / Calculations
KPIs
Private Dashboards
Visual Analytics

GDPR Compliance

Access Control
Consent Management
Data Mapping
Policy Management
Risk Management
Sensitive Data Identification

Personalization

Customer Profiles

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