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What is Qualifyed.ai?

Qualifyed.ai harnesses the power of Machine Learning to create predictive lookalike audiences and lead scoring systems utilizing first-party data. By scrutinizing customer data through over 3,000 demographic and personal traits, the platform designs tailored lookalike audiences suitable for Facebook Ads and various media purchasing channels. The methodology involves training a model that identifies the traits of the perfect buyer, which allows for the scoring of 96% of adults in the United States based on how closely they match this profile. Once the scoring is complete, a custom audience is compiled from hashed emails of the top-rated individuals, which is then provided to media buying platforms such as Facebook for precise advertising. This cutting-edge technique not only improves targeting accuracy but also enhances the overall advertising efficiency for clients. Additionally, by employing advanced data analytics, Qualifyed.ai ensures that its clients reach the most relevant audiences, thereby increasing engagement and conversion rates significantly.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

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Media

Integrations Supported

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Qualifyed Marketing

Date Founded

2021

Company Location

United States

Company Website

qualifyed.ai

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Lead Management

Not specified

Lead Scoring

Not specified

Sales

Not specified

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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