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What is Qwaya?

Elevate your Facebook advertising strategy with Qwaya, an innovative tool tailored for marketers, agencies, and e-commerce enterprises aiming to run cost-effective and impactful ad campaigns. This platform is equipped with a variety of notable features, including efficient organization, easy ad creation, smooth integration with Google Analytics, a comprehensive ad scheduling and rotation system, and advanced split testing options. By utilizing Qwaya, you can refine your advertising approach to enhance outcomes and amplify your return on investment. Additionally, the user-friendly interface ensures that even those new to digital marketing can navigate the platform with ease.

What is EasyAutoTagging?

Combine the pricing of Facebook Ads with the conversion metrics from Google Analytics to enable detailed analysis focused on performance-driven conversions within the platform. By utilizing Dynamic UTM Profiles, you can significantly improve your capability to track performance. Analyze CPA and ROAS for conversions filtered by the {{site_source_name}} and {{placement}} segments in Google Analytics for more specific insights. The automated import feature for cost data integrates seamlessly with session and conversion metrics, allowing for accurate calculations of Facebook Ads CPA and ROAS within Google Analytics. You have the option to mix static and dynamic values or combine several fields to tailor your configuration according to your needs. Tagging Facebook Ads with UTMs can be automated, and cost information can be imported into Google Analytics directly, or you may choose to use Profiles dedicated to UTM tagging. UTM Profiles play a crucial role in the process of importing cost data, which is essential for evaluating CPA and ROAS within Google Analytics. When your cost data adheres to your personalized UTM guidelines, it integrates well with session and conversion metrics, offering a thorough overview of your advertising effectiveness. This comprehensive strategy not only provides essential insights but also empowers you to refine your advertising strategies and enhance your overall returns. Ultimately, this integration leads to a more informed decision-making process in your marketing campaigns.

Media

Media

Integrations Supported

Facebook
Google Analytics

Integrations Supported

API Availability

API Availability

Pricing Information

$149.00/month/user
Premium: $149/month
Business: $249/month
Agency: $349/month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Qwaya

Date Founded

2009

Company Location

Sweden

Company Website

www.qwaya.com

Company Facts

Organization Name

EasyAutoTagging

Company Location

United States

Company Website

easyautotagging.com

Categories and Features

Social Media Management

Automated Publishing
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Content Management
Conversion Tracking
Customer Targeting
Multi-Account Management
Post Scheduling

Categories and Features

Marketing Automation

Not specified

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