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Ratings and Reviews 0 Ratings
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What is ROI Hunter?
ROI Hunter empowers e-commerce companies to increase their profitability through advanced technology and expert support, enabling them to attain a favorable return on investment right from the start of their partnership. Our innovative Product Marketing Platform (PMP) integrates product, campaign, and various first-party data, offering marketers valuable insights into the effectiveness of their campaigns across multiple channels while providing essential context regarding the products being promoted or those that have potential.
This platform is capable of tracking Google Shopping Trends, product margins, and return rates, as well as identifying new products and deadstock, thereby delivering comprehensive product-level analytics. Additionally, it optimizes Facebook algorithms to yield significant results, which contributes to a scalable positive ROI from advertising expenditures.
By bridging the gap between marketing and merchandising, we assist Category Managers in comprehending the advertising performance and expenditure associated with each product, while also automatically suggesting the most advantageous products for promotion. Ultimately, collaborating with global brands can further enhance your potential for achieving a positive ROI.
What is C-Smart?
Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.
Integrations Supported
Adjust
Agile CRM
Altitude
AppsFlyer
Branch
Copper
Ecwid
Facebook
Google Shopping
HubSpot CRM
Integrations Supported
Adjust
Agile CRM
Altitude
AppsFlyer
Branch
Copper
Ecwid
Facebook
Google Shopping
HubSpot CRM
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
ROI Hunter
Date Founded
2014
Company Location
Czech Republic
Company Website
www.roihunter.com
Company Facts
Organization Name
Cognizant
Date Founded
1994
Company Location
United States
Company Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Categories and Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
Categories and Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management