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What is ROI Hunter?

ROI Hunter empowers e-commerce companies to increase their profitability through advanced technology and expert support, enabling them to attain a favorable return on investment right from the start of their partnership. Our innovative Product Marketing Platform (PMP) integrates product, campaign, and various first-party data, offering marketers valuable insights into the effectiveness of their campaigns across multiple channels while providing essential context regarding the products being promoted or those that have potential. This platform is capable of tracking Google Shopping Trends, product margins, and return rates, as well as identifying new products and deadstock, thereby delivering comprehensive product-level analytics. Additionally, it optimizes Facebook algorithms to yield significant results, which contributes to a scalable positive ROI from advertising expenditures. By bridging the gap between marketing and merchandising, we assist Category Managers in comprehending the advertising performance and expenditure associated with each product, while also automatically suggesting the most advantageous products for promotion. Ultimately, collaborating with global brands can further enhance your potential for achieving a positive ROI.

What is Capella?

Capella is an AI-powered platform designed for category management and digital procurement strategies, guiding users through a well-regarded 5i Category Management framework to create innovative, data-driven approaches for spending categories that vary in complexity. By merging advanced algorithmic capabilities with a structured, incremental process, teams can set strategic goals such as cost reduction, sustainability enhancement, innovation promotion, and risk mitigation while engaging in real-time collaboration across different departments and tracking the progress and benefits of their strategies against predetermined metrics. The platform also allows for the integration of diverse viewpoints and stakeholder input into a coherent final result. For those unfamiliar with category management, Capella offers a guided mode that recommends subsequent steps and decisions, while experienced managers can take advantage of an advanced practitioner mode that provides them with the freedom to customize their strategy formulation. Moreover, governance dashboards built into the platform ensure transparency regarding progress and outcomes, and its integration features facilitate seamless connections with both internal and external data sources, maximizing the utilization of all pertinent information. Additionally, Capella's user-friendly interface fosters collaboration among teams, ultimately equipping organizations to make informed, data-supported decisions that resonate with their overarching strategic objectives. This comprehensive approach enhances the decision-making process and contributes to a more efficient procurement strategy overall.

Media

Media

Integrations Supported

Adjust
Agile CRM
Altitude
AppsFlyer
BigCommerce
Branch
Copper
Ecwid
Facebook
Google Analytics
Google Shopping
HubSpot Customer Platform
Magento
Microsoft Dynamics 365
Qubit
ROIVENUE
Salesforce
Shopify
Sugar Connect
Zapier

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Our pricing is based on a number of factors, including ad spend budgets, desired service level, number of integrations and direct strategy consultations.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

ROI Hunter

Date Founded

2014

Company Location

Czech Republic

Company Website

www.roihunter.com

Company Facts

Organization Name

Capella

Date Founded

2003

Company Location

United Kingdom

Company Website

capellacategorystrategy.com

Categories and Features

Campaign Management

Multi-Campaign

Category Management

Not specified

Performance Marketing

Not specified

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Reporting / Analytics
Retargeting

Categories and Features

Category Management

Not specified

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