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RRD Direct Mail Services stands out with an unparalleled array of resources dedicated to print marketing. We have led the way in enhancing production efficiencies and harnessing automated processing along with advanced customization technologies. Our deep expertise and strong analytical abilities allow us to create compelling communications tailored for audiences of all sizes. We craft marketing strategies that not only draw in new customers but also develop critical business communications that enhance and amplify brand visibility. By focusing on our clients' most urgent challenges, we deliver the most extensive range of capabilities available in the market. Our personalized solutions have equipped clients to tackle the unique hurdles they face, and the results speak volumes about our success. In the intricate journey of today’s buyers, effectively turning potential customers into loyal partners and advocates requires a nuanced strategy. This commitment to outstanding service ensures that we consistently not only meet but surpass our clients’ expectations, fostering long-lasting relationships built on trust and satisfaction. Ultimately, our goal is to empower our clients to thrive in a competitive landscape.
What is Poplar?
Meet Poplar, an innovative programmatic platform designed to utilize API capabilities, enabling brands to quickly and easily create personalized direct mail campaigns within minutes. With an intuitive interface, users can effortlessly set up and initiate both one-time and recurring campaigns while integrating smoothly with leading marketing automation solutions, e-commerce systems, and cloud services. Enhance your mailings by using dynamic HTML templates that provide customized imagery and text tailored for each individual recipient. Reach out to customers who have left items in their shopping carts through strategically targeted direct mail, and effortlessly upload custom mailing lists that create opportunities for cross-selling and trigger responses from existing clients, all while selecting from a range of postage options, delivery speeds, and scheduling preferences. Whether your goal is to send out a single piece or a million, you can take advantage of competitive rates per piece without any unexpected SaaS or subscription fees. Our platform also features comprehensive multivariate testing capabilities, allowing marketers to analyze and improve various aspects of their campaigns across different channels, ensuring optimal impact and engagement. By leveraging these sophisticated tools, brands can dramatically enhance their marketing efforts and realize remarkable outcomes, ultimately leading to greater customer satisfaction and loyalty.
Integrations Supported
ActiveCampaign
Automate.io
Blueshift
Cordial
Customer.io
Drip
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Iterable
Integrations Supported
ActiveCampaign
Automate.io
Blueshift
Cordial
Customer.io
Drip
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Iterable
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
R.R. Donnelley & Sons
Date Founded
1864
Company Location
United States
Company Website
www.rrd.com
Company Facts
Organization Name
Share Local Media
Date Founded
2016
Company Location
United States
Company Website
heypoplar.com
Categories and Features
Direct Mail Automation
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
Categories and Features
Direct Mail Automation
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts