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What is Rakuten Advertising?

Effectively capture your audience's attention across all device sizes, from small smartphones to large home televisions. Harness the skills of top-tier industry experts who have a proven track record of delivering results for diverse brands. Implement cutting-edge technology to oversee your marketing campaigns, guaranteeing successful results at every stage of the process. Showcase advertisements with strong visibility in a secure environment within the Rakuten ecosystem. Our carefully selected group of leading publishers connected to Rakuten’s audience engine is in high demand among advertisers globally. We deliver measurable results and dependable outcomes, nurturing brand loyalty and encouraging repeat customers. Our vast array of premium ad inventory is expertly handled by Rakuten’s knowledgeable local CTV specialists. Enjoy a seamless onboarding experience free of hidden technology fees or intermediaries, ensuring both clarity and effectiveness throughout the procedure. This strategy empowers brands to excel in a competitive landscape while fostering innovation and creativity in their marketing efforts.

What is GumGum?

GumGum, an international media and technology firm, focuses on contextual intelligence, leveraging over ten years of machine learning expertise to derive insights from digital content within the advertising and sports sectors. They offer a range of cutting-edge, future-ready solutions tailored for advertisers. Their flagship platform, Verityâ„¢, analyzes the semantics of images, text, and video across the internet, enabling marketers to strategically place ads in environments where audiences are most engaged and receptive. By integrating contextual targeting with brand safety measures and unique high-impact ad formats, GumGum ensures superior levels of accuracy, efficiency, and performance in advertising. Additionally, their in-game advertisements empower brands to tap into the vast engagement potential of a global audience, enhancing connection and interaction with consumers. This approach not only elevates brand visibility but also enriches consumer experience through relevant content.

Media

Media

Integrations Supported

152 Media
5X
Bucksense
CTVision+
Ketch
Kochava
MINT
Payouts.com
Supermetrics

Integrations Supported

152 Media
5X
Bucksense
CTVision+
Ketch
Kochava
MINT
Payouts.com
Supermetrics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Rakuten Advertising

Date Founded

1996

Company Location

United States

Company Website

rakutenadvertising.com/media/

Company Facts

Organization Name

GumGum

Date Founded

2007

Company Location

United States

Company Website

www.gumgum.com

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

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