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What is Reelo?

Reelo is a customer engagement and marketing platform built specifically for restaurants. It helps F&B brands capture customer data, run loyalty programs, and stay connected with guests through personalized WhatsApp and SMS campaigns. The platform brings together CRM, loyalty, referrals, feedback collection, and campaign automation into a single system, reducing the need for multiple disconnected tools. Restaurants can track customer visits, spending patterns, and engagement history, and use these insights to segment guests into groups such as regulars, first-time visitors, and lapsed customers. Reelo enables restaurants to move beyond point-based loyalty by offering behaviour-driven engagement. Brands can set up tiered loyalty programs, win-back campaigns, birthday and anniversary offers, referral incentives, and time-bound rewards that encourage repeat visits. With built-in WhatsApp marketing and automation, restaurants can send targeted messages based on customer behavior, special occasions, or inactivity—without relying on generic discount blasts. The platform integrates with popular restaurant POS systems and messaging providers, allowing customer data from dine-in, delivery, and walk-in orders to flow into one centralized dashboard. Reelo is well suited for restaurants, cafes, QSRs, and multi-outlet brands looking to improve retention, increase repeat business, and build long-term customer relationships.

What is ICG FrontRest?

In today's highly competitive environment, restaurant point-of-sale software is expected to go beyond just processing sales; it should greatly improve the overall dining experience for customers. This is where ICG Software excels with its all-encompassing and user-friendly ICG Software Solutions. Founded in 1985, ICG Software Spain has established itself as a top-tier provider of retail and hospitality solutions, with a remarkable track record of over 50,000 installations worldwide. The ICG FrontRest POS software is ideally suited for both newcomers in the single-store market and large-scale multi-outlet enterprises, providing the necessary scalability along with a rich set of features. It allows for mobile POS transactions right at the tables, which is especially beneficial in busy outdoor environments and high-traffic areas. Furthermore, it facilitates the seamless transfer of orders to kitchen printers or screens. To draw in potential diners, the ICG e-Rest feature is specifically crafted to convert hesitant passersby into customers, thus boosting both foot traffic and the restaurant's profitability. With these cutting-edge solutions, ICG Software not only meets the demands of the industry but also redefines what hospitality technology can achieve. By prioritizing customer satisfaction and operational efficiency, ICG Software positions itself as a transformative force within the hospitality sector.

Media

Media

Integrations Supported

ALLPOS
Ciferon
DotPe
Flipdish
Gofrugal ServeEasy
LUCID POS
Petpooja
Posify
Quickbill
RanceLab
Restroworks
RomioTech Cloud Kitchen
VasyERP
eZee Burrp!

Integrations Supported

ALLPOS
Ciferon
DotPe
Flipdish
Gofrugal ServeEasy
LUCID POS
Petpooja
Posify
Quickbill
RanceLab
Restroworks
RomioTech Cloud Kitchen
VasyERP
eZee Burrp!

API Availability

Has API

API Availability

Has API

Pricing Information

₹2500/month
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Reelo

Date Founded

2016

Company Location

India

Company Website

www.reelo.io

Company Facts

Organization Name

Sequential Soft

Date Founded

1985

Company Location

United Arab Emirates

Company Website

www.sequentialsoft.com/icgfrontrest

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Restaurant Marketing

Advertising Management
CRM
Customer Data Platform
Email Marketing
Feedback Management
Loyalty Management
Marketing Automation
Menu Management
Online Ordering
Personalization
Promotion Management
SMS Marketing
Social Media Management
Website Builder

Categories and Features

Restaurant POS

Delivery Management
Gift Card Management
Inventory Management
Loyalty Program
Mobile Access
Online Ordering
Order Management
Reporting/Analytics
Separate Checks
Split Checks
Table Management
Tips Management

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