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What is Related Marketing Cloud?

Related Marketing Cloud (RMC) is a powerful tool designed for data-driven omnichannel marketing, enabling personalized and automated marketing strategies. This all-in-one platform enhances one-to-one customer relationships, ultimately aiming to elevate revenue, boost customer lifetime value, expand audience reach, and improve overall performance. We take pride in providing a variety of services, including a Customer Data Platform that encompasses Email Marketing and Mobile Marketing, as well as Web Targeting, Product Recommendations, and a Customer Journey Manager. By leveraging these services, businesses can effectively engage their customers and optimize their marketing efforts for maximum impact.

What is Appgain?

Elevate the user experience by tailoring the onboarding journey for each individual user while re-engaging those who have become less active through captivating videos sent via push notifications, complemented by a fully automated campaign designed to reactivate users. To encourage users to return to your platform, offer customized content and exclusive promotions, motivating them to recommend the app to their friends, and devise methods to retarget users even if they have removed the application from their devices. Effectively reach your audience by retargeting them immediately after they engage with your links across all leading social media networks, thereby ensuring continuous connection regardless of their location. Through marketing automation, you can enhance the effectiveness of your campaigns without incurring extra effort, akin to the advantages provided by CRM marketing automation solutions. Appgain’s automation capabilities will enable you to react promptly to user actions with personalized communications and employ retargeting short links to direct customers to specific areas within your app. Furthermore, you can precisely assess the ROI and ROAS for every channel utilized in customer acquisition, offering crucial insights that can refine your marketing strategies. By harnessing these advanced tools, not only can you significantly boost overall customer engagement and retention, but you can also cultivate a more robust and loyal user community, ultimately leading to sustained growth and success.

Media

Media

Integrations Supported

B2Metric

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$124 per month
Billed annually
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Related Digital

Date Founded

2002

Company Location

United Kingdom

Company Website

www.relateddigital.com

Company Facts

Organization Name

Appgain.io

Date Founded

2018

Company Location

United States

Company Website

www.appgain.io

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

Not specified

Transactional Email

A/B Testing
Contact Database
Dynamic Content
Email Monitoring
Mailing List Management
Reporting/Analytics
Spam Check
Template Management

Categories and Features

Customer Engagement

Communication Management

Marketing Analytics

Channel Attribution
Dashboard

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Segmentation
Social Marketing
Website Visitor Tracking

Mobile App Analytics

Channel Attribution
Funnel Analysis
In-App Events Tracking
Push Notifications
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Email Marketing
Location-Based Marketing
Push Notifications
Text-to-Win

Push Notifications

Campaign Segmentation
Contextual Targeting
Device Targeting
Visual Notifications
Web Notifications

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