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What is RentPath?

Don't stress about filling empty units; RentPath simplifies the process of engaging with potential tenants through effective digital marketing and leasing solutions. Capture the interest of renters right from the moment they begin their search, gaining their attention and transforming their curiosity into property tours and signed agreements. Most renters initiate their search on an Internet Listing Service (ILS) rather than directly visiting property websites, with a significant 86% of them relying on ILS platforms. On average, renters utilize about four different services during their search journey. RentPath's extensive network of listing platforms, which includes Apartment Guide, Rent.com, and Rentals.com, gives you access to approximately 15 million renters in your local area. Interestingly, the typical American spends between 30 to 90 hours on social media throughout a lease cycle, which presents an ideal opportunity for advertising your properties. With Social Ads Express, you can specifically target large groups of consumers in your market with tailored ads for your properties. Remarkably, utilizing this service can save you up to 12 times in costs compared to other advertising providers to reach the same audience. By maximizing your marketing strategy through RentPath, you can efficiently fill vacancies and connect with renters like never before.

What is InMarket?

InMarket offers an innovative marketing and analytics solution aimed at enabling brands to connect with consumers at the ideal moments by leveraging insights derived from intent, location, and both online and offline shopping behaviors, all enhanced through artificial intelligence. The platform includes four key solutions that allow marketers to classify consumers based on their identities, purchasing behaviors, and underlying motivations, which in turn supports the execution of omnichannel campaigns while measuring concrete outcomes such as higher sales and increased in-store traffic. Utilizing its Audiences feature, InMarket analyzes first-party location data, consumer transaction patterns, and predictive analytics to create customized or accessible segments ready for activation. The Activation aspect allows brands to engage with these target audiences across multiple devices and channels in real time, ensuring that their messages are delivered with optimal timing and relevance. Additionally, the platform's Measurement tools provide extensive, AI-powered insights into the success of media initiatives, enabling real-time adjustments to campaigns and linking impressions to further conversions, which continually enhances marketing strategies for superior results. This comprehensive approach not only boosts consumer interaction but also helps brands more effectively meet their marketing goals while adapting to the ever-changing marketplace. Ultimately, InMarket empowers brands to refine their engagement tactics and achieve greater overall impact in their marketing efforts.

Media

Media

Integrations Supported

Rent.com

Integrations Supported

Rent.com

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

RentPath

Date Founded

1975

Company Location

United States

Company Website

www.rentpath.com

Company Facts

Organization Name

InMarket

Date Founded

2010

Company Location

United States

Company Website

inmarket.com

Categories and Features

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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